Celebrate the Pride Jubilee in Soho

London is home to one of the largest LGBTQ+ communities in the world and for the 5th year running, Soho is proud to be supporting and celebrating Pride. 

This year London will be celebrating the #PrideJubilee, looking back over the last 50 years since the Stonewall Uprising; the night that started a global movement. On 28 June 1969, members of the LGBTQ+ community at the Stonewall Inn rose up against continued oppression, triggering a series of events that gave rise to the modern-day Pride movement. The #PrideJubilee marks 50 years of activism, protests and victories that have made Pride what it is today.

Celebrate the #PrideJubilee in Soho stores, restaurants and bars with seriously exciting promotions, events, themed products and special food and drink offers for you to enjoy.


Axel Arigato – Look out for their special window vinyl and stickers celebrating Pride. The brand is also partnering with ILGA-Europe, supporting LGBTI equality in Europe and Central Asia. On Saturday 6 July Axel Arigato will be donating 15% of all sales to the charity as well as providing accessory customisation by Danish artist Brian Frandsen from 11am-8pm. Catch their live DJ from 2pm-7pm too. 

Cass Art – Snap their special Pride-themed window painting . 

Temper - Special Pride cocktails with £1 donation from each sold to Stonewall UK. 

The Duck & Rice - Spill the "T" Drag Queen Pride Closing Party. Sunday 7th July at 7 pm. Join drag queens Cookie and Vicky for cabaret, comedy, audience participation, prizes, Lip Sync & more competitions with DJ Sugaray spinning for the whole show. Book here.

Thy Ivy Soho Brasserie - 'Soho Love' Brunch Saturday 6 July between 11am-2pm and limited edition cocktails inspired by Pride anthems. For more information see here. 

Soderberg - Try the Pride Berry, Pistachio and Rhubarb Marzarin being sold on 6 July. £1 will go to the Pride foundation for every one sold. 

Don’t forget to visit the official Pride pop-up store at 55 Neal Street in Seven Dials, running until 12 July. Find out more about the pop-up here.

Share your Pride stories with us using @ThisIsSoho and the official Pride hashtag #PrideJubilee