Soho’s Need To Know

What's new in Soho and where to find it.

With its bustling streets and places to meet there really is no other place like Soho. Be it for fashion, food or frivolity, it trumps anywhere else in London, and always has done. What’s so special is it always delivers newness, a little something fresh and a nice surprise on every corner. That’s why we love these new additions, and we hope you do too… 

Further putting must-have menswear on the map on Berwick Street, home to the likes of Oliver Spencer, Universal Works and Chris Kerr, comes Wax London with a store crammed with contemporary classics such as its famed ‘Whiting’ overshirts, woven from recycled cotton yarns no less. There’s even some store exclusives, and if you fancy just taking a break to chill from the busy streets you can unwind on its basement sofa or have a game of table tennis while you decide which piece to pick.

Then, if your hunger is kicking in, the absolute must try new foodie favourite is Ramo Ramen on Brewer Street, where co-founder and head chef Omar Shah is bringing his Filipino cooking techniques to the Japanese staple dish. He’s only gone and won Time Out’s ‘Battle of the Broth’ with his 48-hour beef broth that will have you licking your lips long after the last mouthful, and this flagship new Soho restaurant has many more culinary surprises in store. The interior is inspired by the islands and beach houses of the Philippines and its ‘resto bars’, and the seafood specials are fresh and full of flavour. A signature dish only to be found in Soho is Shah’s traditional coconut-based fish broth, the Lobster Ginataan Ramen, a creative spin on Japanese ramen. Or, for something more ‘street’, try the Filipino fried chicken Tsukemen – it’s another level.

Feeling thirsty? Then SOMA in Denman Street is the new place to find. Founded by Will Bowlby and Rik Campbell, the duo behind Kricket – a brilliant restaurant next door - their new venture is named after the Hindu Moon God, and SOMA serves up drinks influenced by the Indian subcontinent and neighbouring countries well into the small hours – 3am if you’re clock watching, which you don’t do here! Driven by the popularity of Kricket’s cocktails and their enthusiasm for London’s bar culture, Will and Rik see SOMA as a modern and minimalistic take on the basement speakeasy and, embracing the Soho spontaneity that the pair are so fond of, the bar is dominated by walk-ins, though some tables for six guests or more can be booked. The drinks menu has been devised by bar manager Angelos Bafas, previously of Aqua Shard and ranked in the ‘Top 5 Bartenders in the World’, so expect the unexpected. The Gooseberry Chaat Margarita is a fine start, and the Coconut and Jaggery Old Fashioned is a fine finish, though Bafas can whip up a surprise in a glass like not many others.

Heading to the Newburgh Quarter comes another welcome newbie in the form of Zahter, the eagerly anticipated Turkish restaurant from Istanbul chef supremo Esra Muslu - on the corner of Newburgh Street and Foubert’s Place. Muslu and her team offer up traditional home-style ‘Instanbulite’ cuisine and, reminiscent of Turkish taverns and mezze houses, Zahter’s open kitchen features a central wood and charcoal oven. Alongside well-known Turkish stalwarts bursting with flavour, such as Lahmacun, Manti and Adana Kabab, the traditional long-form style of cooking  elevates dishes such as Kuzu Kol lamb shoulder, Köz Patlıcan - with smoked aubergine, fried chilli and fresh zahter - and Dana Kaburga beef rib, which becomes succulently tender and moreish as it’s cooked over coals. As an established chef and restaurateur, Muslu has four successful restaurants in Istanbul, but this is the very first in London, and the best place to get the finest Turkish tastes in authentic surroundings.

Fancy more of a style snack? Then head to TOAST’s first ever standalone menswear store at number 2 Newburgh Street, which is also selling a small curated collection of its much-loved womenswear and homeware. Workwear influences abound, reinvented with relaxed silhouettes, washed textural fabrics and rich colours – perfect for the winter months. It joins the likes of Newburgh Street favourites, Red Wing, Fred Perry, Mark Powell and Aubin.

Follow @ThisIsSoho  for the latest news, events and promotions in Soho.



Discover the concept store at 3 Berwick Street.