Friday 22 February 2019
Universal Works now open at 26 Berwick Street
We speak with the founder of the contemporary menswear brand, David Keyte, about the new store opening and the neighbourhood.
After 5 years of residing at number 40 on Berwick Street menswear specialist Universal Works have upped sticks and moved to a larger store just down the road. We speak with the founder of the contemporary menswear brand, David Keyte, about the new store opening and the neighbourhood.
What was the vision for the new store?
We have tried to stay with our traditional and simple approach of good, honest clothing with great design and values. Our friends at MUTT Architects have looked to use simple, durable and yet readily available materials. They have a knack for finding new uses for conventional materials, making some often hidden industrial elements the stars of the show. Including the usage of the exposure of existing concrete pillars and beams, repurposing wooden and cork flooring and usage of clean undecorated plasterwork to echo a factory environment.
Why choose Soho for Universal Works’ new store?
We love Soho! It’s the right place for us to be and after 5 years on Berwick Street, it feels like the right time for us to grow the store size and therefore what we can offer our customers. We have a fantastic set of regulars, as well as fans of the brand coming into Soho to find us, and we certainly feel a part of the community now. Soho is such a vibrant area of London, it has such a rich and important history, both culturally and in the creative industries.
What’s next for Universal Works on Berwick Street?
We will be showcasing some great new collaborations in store, like our new Bass Wejun shoes collaboration, and some store exclusives with each season too.
Be sure to check out their new store over at 26 Berwick Street.
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Discover the concept store at 3 Berwick Street.