Celebrate Pride in Soho

London is home to one of the largest LGBTQ+ communities in the world and for the 6th year running, Soho is proud to be supporting and celebrating Pride. 

Celebrate Pride with Soho brands offering exciting in-store promotions, themed products and special charity donations. Find out more here...  

Axel Arigato – Axel arigato has designed two limited edition pieces in honour of Pride. A Dunk sneaker with rainbow emblazoned heel and a Unicorn hoodie, both available to purchase on their website from Saturday 27th June. 15% of all sales made between 27th June - 30th August for both styles will be donated directly to Albert Kennedy Trust. 

Since 2017, the Axel Arigato store on Broadwick Street has hosted many parties for London Pride with a lineup of DJs and drinks flowing. They stay open for business throughout and a percentage of sales made on the day are donated to various LGBTQ charities. In lieu of a physical Pride celebration this year, they are so proud to partner with Albert Kennedy Trust on this project. 

DJ Jodie Harsh has also curated a Pride playlist for Axel Arigato which can be found here.

Gosh! Comics – Snap their special Pride-themed window painting of rainbow comics.  

Over at our neighbours in Carnaby...

DIESEL - Launched a new film called “Francesca.” for Pride month, directed by Francois Rousselet, the short video features a young woman who was assigned male at birth. The film sees her transitioning through life as she achieves her dreams. DIESEL has also introduced its 2020 capsule collection dedicated to Pride. Diesel and the OTB Foundation will support the causes of the SF LGBT Center (San Francisco Lesbian Gay Bisexual Transgender Community Center) and the TGEU (Transgender Europe). Watch the film here.

Folie - Takeaway rainbow ELY cocktails with blankets and ping pong bats to enjoy your cocktail in Golden Square.  

Island Poké - 10% of profits from their DIY kits sold during Pride month are being donated to the Albert Kennedy Trust to support the amazing work they do with youth LGBTQ+ homelessness.

Scotch & Soda - Love Wins, Today and Every Day! Purchase Scotch & Soda's non-medical facemasks that will benefit The Hunger Project, a global, non-profit organization committed to the sustainable end of world hunger. Scotch & Soda will donate 20% of sales for every mask purchased to the international organization and 10% of all US Off Season sales will go to the LBGTQ Freedom Fund.

Swatch - #OpenSummer watch design to celebrate Pride and inclusivity. With a price of £66, shop here.


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