About Us

Diverse, fun-loving and always buzzing, Soho is London’s beating pulse.

Diverse, fun-loving and always buzzing, Soho is London’s beating pulse. 

Locals and visitors connect with the diverse array of creative businesses, independent and iconic restaurants, cafés, bars, clubs and traditional London pubs. Some of the best independent boutiques and markets in the world are found in Soho from Beak Street, Brewer Street, Broadwick Street, Berwick Street, Rupert Street and Old Compton Street. Around every corner comes a new experience, from Beak Street to Brewer Street and Broadwick Street to the buzz of Berwick Street Market.

Soho is known for its diverse entertainment from theatre to comedy and, of course, a vibrant nightlife. Old Compton Street is at the heart of London’s LGBT+ scene and is the spiritual home of Pride in London.

Soho is notable for its history and culture and has been home to many historical figures including Mozart, Karl Marx and The Sex Pistols. Read more about Soho's history here. 

Over 90 streets set in 1 square mile, bordered by Mayfair, Covent Garden, Oxford Street, Chinatown and Piccadilly Circus in the heart of London’s West End.