What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
OASIS POP-UP
Now open 5-7 Carnaby Street
In celebration of the sold-out Oasis tour taking place this summer, visit the official London fan-store for your chance to purchase merchandise from the tour - including exclusive prints, vinyls and clothing. Discover the newly announced 'adidas Originals x Oasis’ collection available to buy in-store. Book your store tickets in advance or walk-in.
Carnaby Street Celebrates Love
Discover our new aerial installation
Soho has long been the heart of London's LBGTQ+ scene and what better way to wear this with pride on Carnaby Street than with our colourful installation to celebrate love, identity and community this summer. Live until August 2025, grab your own rainbow selfie of our limited time installation.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Speltham Pop-Up
13 Newburgh Street
Visit the new pop-up by British loungewear brand renowned for their unisex boxer shorts, shirts and tees - Speltham. Immerse yourself in their stripy world, open daily from 11am. Visit this Saturday 12th July for free strawberries and cream, coffees, and competitions! Or join Speltham on Wednesday 16th July for a chess night and drinks event in collaboration with 'sayitwithyourchess'.
Tusk Turtle Trail
Coming to Soho this summer
This July and August, Soho welcomes the Tusk Turtle Trail, arriving in London this summer and featuring 16 life-sized turtle sculptures displayed across prominent London locations. Raising awareness of the threats to marine turtles and the importance of their conservation, the trail aims to raise to use creativity, public art and storytelling for good. Each sculpture is uniquely designed and painted by globally renowned artists and celebrities!
Scoundrels & Strawberries at Cahoots
13 Kingly Court
The scoundrels at Cahoots Underground are serving up a treat with their new creations - Break Point Fizz and Strawberry Smash. At the heart of both cocktails is Black Cow & English Strawberries vodka in celebration of Wimbledon and the strawberry season, the perfect way to celebrate without a centre court ticket. Cahoots Ticket Hall will also be offering The Milkman's Mule, a fruity, cider-based cocktail!
PURESEOUL
12 Carnaby Street
Visit PURESEOUL, 'Home of K-Beauty' - PURESEOUL stocks a selection of over 2000 Korean skincare, make-up and hair products. Explore the latest trending collections, take part in expert workshops and discover the best products to make your skin glow.
De La Vali Pop-Up
36 Marshall Street
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
10 Years of BAO
53 Lexington Street
Celebrate 10 amazing years of BAO at the Soho restaurant on Lexington Street. For a month from 10th June, BAO is dishing up its classic BAOs for their original price from when they first started out as a street food stall - just £3.50! You can also expect a brand new menu, adding some brand new dishes while retaining all the much-loved hits.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
4 Years of Bar Crispin
19 Kingly Street
Bar Crispin are turning four years old, and you're invited to celebrate! Visit Kingly Street's stylish wine bar and restaurant this July for a celebration, no tickets or bookings needed from 4pm-late.
Under the Counter
15 Kingly Street
There's a new Soho listening bar on the scene and a must-visit for delicious Turkish cuisine and cocktails. Find Under The Counter tucked beneath Kingly Street's The Counter this summer for the perfect hidden bar and high quality listening bar experience. Every Friday and Saturday, enjoy live DJ performances. Open Thursday - Saturday from 5pm-12am.
The Soho Village Fete turns 50
St Anne's Churchyard Gardens, Wardour Street
Soho is heading back to 1975 this July for a special anniversary fete! Celebrate 50 years of the annual Soho Village Fete from 12pm with six hours of live entertainment, racing snails, the Human Fruit Machine, Soho Police taking on the Soho Fire Station in tug of war and more! The fete is a free event, but very popular so make sure to arrive with plenty of time. There's also a special prize for the best dressed (think Soho 1975).
Wine Wednesdays
55 Broadwick Street
Introducing the new Wine Wednesdays at INKO NITO. Elevate your midweek with a tipple in Soho, where select bottles of wine and sake are yours for half the price! Explore a curated list of exceptional flavours, perfect for pairing with our robatayaki dishes.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
London Fashion Week
The home of style, spend London Fashion Week in Soho this summer. Shop big name brands to independent stores for the latest trends. Discover the official City Wide Celebrations - with more details coming soon.
Denis Morris: Music + Life
The Photographer's Gallery
This summer, celebrate the work of British-Jamaican photographer Dennis Morris, renowned for his intimate portraits of cultural icons such as Bob Marley, the Sex Pistols and Marianne Faithfull. Morris’ images are an exploration of music, identity and social change.
Felicity Hammond: V3 Model Collapse
The Photographer's Gallery
In this exhibition, Felicity Hammond explores the relationship between geological mining and data mining, and image-making and machine learning in the third chapter of her four part project. Explore how AI is used to map digital photographic material on its journey from mineral to pixel.
Family Friendly School Holidays
Spend the Summer Holidays in Soho
Looking to entertain the whole family during the school holidays? Visit Soho for day-to-night activities, dining and shopping this Summer.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.