What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
LIVE UNTIL 31 AUGUST
¡Frida Icónica! on Carnaby Street
Join us on Carnaby Street as we celebrate the Tate Modern's highly anticipated exhibition, Frida: The Making of an Icon, with a brand-new public art installation and takeover of Soho's most iconic shopping street.
Eternal Sunshine Tour Pop-Up
Last Day Sunday 30th August
This August, the Eternal Sunshine Tour Pop-Up arrives on Carnaby Street, giving fans the chance to shop exclusive merchandise including t shirts, hoodies, keyrings and more, as well as a selection of products from Ariana Grande's makeup brand R.E.M Beauty. Visit the tour hub for more information.
Bank Holiday Weekend
Looking for a fun, family-friendly day out this August Bank Holiday? Soho has everything you need, packed full of foodie hotspots, unbeatable shopping, West End shows and more.
’47 CLEAN UP
’47 CLEAN UP have arrived on Newburgh Street with their new fashion-forward, retail theatre pop-up that spotlights the '47 CLEAN UP silhouette through customisation. Purchase a ’47 CLEAN UP hat and add a personal touch, from working with bold distinct chainstitch embroidery to premade embroidered patches designed specifically for the pop up space.
JENKI x Supernova
JENKI are kicking off their Soho opening celebrations with The Neighbourhood Serve, a two-day collaboration with Supernova. For two days only, JENKI will be taking over Supernova with a limited-edition JENKI x Supernova menu. Just 200 collaboration boxes will be available each day, featuring a Supernova burger of choice, fries with matcha mayo, matcha lemonade and matcha soft serve. JENKI will be whisking matcha on-site throughout the weekend. Each box will also include a Scratch & Win card, with prizes to redeem at JENKI Soho and Supernova.
Charlotte Tilbury's Airbrush Headshot Wonderland
Thurs 12pm-8pm, Fri-Sat 10am-8pm, Sun 12pm-6pm
Be one of the first to experience Charlotte Tilbury's NEW Airbrush icons. Head over to the Carnaby Street store and enjoy a flawless transformation and level up your socials with a Candid Studios headshot experience. Please note a qualifying purchase is required. T&Cs apply.
Jimi Famurewa's Guide to The Soho Food Scene
Explore award-winning food writer and restaurant critic Jimi Famurewa's guide to The Soho Food Scene, where he shares some of his favourite spots, must-order dishes and long-standing local haunts. From hidden bars tucked beneath the streets, to standout international flavours across Soho and Chinatown, it's the perfect starting point for your next Soho food adventure.
Discover Drinking & Dining Offers in Soho
Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.
Student Discounts in Soho
Calling all students! Make the most of your student status and redeem exclusive discounts across Soho and Carnaby Street at your favourite brands and eateries.
Happy Hour at GANNI
Make sure to stop by the GANNI store on Beak Street to enjoy complimentary refreshments and good company, while shopping new arrivals and pieces which embrace joy and self-expression.
The Spirit of Soho - Refurbishment Complete
One of Soho's most celebrated artworks has completed refurbishment, carefully preserving its vibrancy and cultural significance for years to come. The much-loved landmark was given the attention it deserves so it can continue to celebrate Soho's creativity, history and community. Learn more about the iconic Soho landmark in the link below.
Frida: The Making of an Icon
Step into the life and legacy of Frida Kahlo: revolutionary artist and global icon at the Tate Modern. Live from June, visitors can discover the extraordinary story of how Frida Kahlo became one of the most influential artists of all time, a cultural phenomenon, and an internationally recognised commercial icon. The exhibition will showcase over 30 of Kahlo's most iconic works that introduce her 'many selves' - wife, intellectual, modern artist and more alongside treasured jewellery, photographs and memorabilia.
The Magnificent Mr Mole
Open 12pm-6pm Wednesday, Friday, Saturday
The Museum of Soho presents The first exhibition dedicated to one of Soho's most original yet little-known creative figures. Known simply as Mole, he was an artist, maker and storyteller. From Alice in Wonderland and The Wind in the Willows to the Old Dodo, Barbershop Hares, magical creatures, jewellery, architectural models and theatrical automata, this exhibition invites visitors into a world where curiosity, craftsmanship and storytelling meet.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Spend the School Holidays in Soho
Fun for the whole family
Kickstart your family adventure this Summer Holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.
London Fashion Week
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.