What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
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Renoir's The Umbrellas on Carnaby Street
Immerse yourself in Renoir’s The Umbrellas this autumn as Carnaby Street collaborates with The National Gallery and Global Street Art to bring a free, large-scale mural to the heart of the West End. Part of 'Murals reMastered', the installation brings one of the world's most celebrated Impressionist works beyond the walls of the gallery.
Carnaby Street Light Switch On
SAVE THE DATE: Wednesday 4th November
Join us on Wednesday 4th November as Carnaby Street switches on it's iconic Christmas lights. Inspired by the feel-good nostalgia of the 90s, this year's Christmas celebrations will invite visitors to rediscover the joy of coming together, creating moments to share with friends, family and the Soho community.
Jimi Famurewa's Guide to The Soho Food Scene
Explore award-winning food writer and restaurant critic Jimi Famurewa's guide to The Soho Food Scene, where he shares some of his favourite spots, must-order dishes and long-standing local haunts. From hidden bars tucked beneath the streets, to standout international flavours across Soho and Chinatown, it's the perfect starting point for your next Soho food adventure.
Halloween in Soho
Spooky Season has Arrived!
This Halloween, Soho comes alive with spooky experiences, seasonal treats and unforgettable nights out. From limited-edition autumn menus to spellbinding theatre and more, there's something around every corner to get you into the Halloween spirit. Whether you're seeking frightful fun or cosy autumn indulgence, discover the best of Halloween in Soho this October
’47 CLEAN UP
’47 CLEAN UP have arrived on Newburgh Street with their new fashion-forward, retail theatre pop-up that spotlights the '47 CLEAN UP silhouette through customisation. Purchase a ’47 CLEAN UP hat and add a personal touch, from working with bold distinct chainstitch embroidery to premade embroidered patches designed specifically for the pop up space.
The Spirit of Soho - Refurbishment Complete
One of Soho's most celebrated artworks has completed refurbishment, carefully preserving its vibrancy and cultural significance for years to come. The much-loved landmark was given the attention it deserves so it can continue to celebrate Soho's creativity, history and community. Learn more about the iconic Soho landmark in the link below.
Spicy Numbing Challenge
Liu Xiaomian is challenging Londoners to test their limits with the Spicy & Numbing Challenge this October. Tackle four rounds of increasingly fiery Chongqing noodles, featuring Sichuan peppercorns and potent chillies. The last challenger standing will win a year’s supply of Liu Xiaomian noodles!
Christmas in Soho
Plan your next visit to the West End. Whether it’s exclusive pop-ups, in-store events, festive feasting or discovering the latest new openings in the neighbourhood, we’ve got you covered for the ultimate festive day out in London. Stay tuned for more information coming soon.
Student Discounts in Soho
Back to School in Soho!
From shopping on Carnaby Street to dining out with your new flatmates, enjoy Soho for less as you start a new term as a student. Terms and conditions apply, check participating retailers and venues for more information.
Discover Drinking & Dining Offers in Soho
Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.
Happy Hour at GANNI
Make sure to stop by the GANNI store on Beak Street to enjoy complimentary refreshments and good company, while shopping new arrivals and pieces which embrace joy and self-expression.
Frida: The Making of an Icon
Step into the life and legacy of Frida Kahlo: revolutionary artist and global icon at the Tate Modern. Live from June, visitors can discover the extraordinary story of how Frida Kahlo became one of the most influential artists of all time, a cultural phenomenon, and an internationally recognised commercial icon. The exhibition will showcase over 30 of Kahlo's most iconic works that introduce her 'many selves' - wife, intellectual, modern artist and more alongside treasured jewellery, photographs and memorabilia.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
October Half Term in Soho
Fun for the whole family
Kickstart your family adventure this school holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.