What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Christmas in Soho
ALL IS BRIGHT
Christmas is officially live in Soho and Carnaby Street! Carnaby Street introduces the brand-new Christmas scheme ‘All is Bright’. The colourful display provides the perfect backdrop for festive revelry, late-night shopping and Christmas get-togethers in the heart of Soho throughout the festive season. From late-night shopping and festive menus to West End shows and more, there's plenty to discover.
ARNE Pop-Up
5 - 7 Carnaby Street
Now open on Carnaby Street, discover the full range of menswear, womenswear and footwear at Arne's two-month long pop-up.
OMNES Pop-Up
British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest Autumn/Winter 2025 collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
ASOS Pop-Up
This November, global online fashion destination ASOS is stepping out from behind the screen with a premium Carnaby Street pop-up. Discover ASOS' unique curation of own brands and partners in person, just in time for party season! From statement cold-weather pieces , partywear and beauty heroes there's something for every taste. The pop-up is also the only physical location to purchase the second drop of the iconic adidas x ASOS collaboration.
Celebrate at the Grown Alchemist
The Beak Street store turns 1 this November!
Join in celebrating Grown Alchemist’s Beak Street 1-Year Birthday Party this Thursday from 4-8pm. Visitors can enjoy an evening of music from a live DJ, a vibrant atmosphere, and delicious sweet treats as the Grown Alchemist team celebrate this special milestone. Customers will receive a gift with purchase, including a branded Grown Alchemist tote bag and a full-size hand cream. There will also be a raffle for the chance to win a free treatment, and the first 10 purchasers will take home an exclusive goodie bag worth over £100.
IZIPIZI's Festive Haven
An evening of holiday magic
Join the IZIPIZI team at the Carnaby Street store this November from 5pm-8pm for an evening of holiday magic. Discover their stunning gift selection, and enjoy seasonal treats, drinks, and a chance to win an exclusive Xmas Box.
Miffy Pop-Up
Celebrating 70 years of the iconic character, Miffy is popping up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!
Cold Culture Pop-Up
Now open at 35 Marshall Street
Popping up this September on Marshall Street, make sure to stop by Cold Culture for high-quality streetwear. Inspired by global street culture and a "thinking worldwide" philosophy, Cold Culture's collections are crafted around quality, design and attention to detail. Discover knitwear, outerwear, hoodies, tees and more in-store.
Soho Advent Calendars
Countdown to Christmas in style
Make your December extra special with an advent calendar from your favourite Soho and Carnaby Street brands. With everything from skincare to fragrance, makeup and more, there's an advent calendar for everyone to enjoy.
De La Vali Pop-Up
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Under the Counter
15 Kingly Street
There's a new Soho listening bar on the scene and a must-visit for delicious Turkish cuisine and cocktails. Find Under The Counter tucked beneath Kingly Street's The Counter this summer for the perfect hidden bar and high quality listening bar experience. Every Friday and Saturday, enjoy live DJ performances. Open Thursday - Saturday from 5pm-12am.
Wine Wednesdays
55 Broadwick Street
Introducing the new Wine Wednesdays at INKO NITO. Elevate your midweek with a tipple in Soho, where select bottles of wine and sake are yours for half the price! Explore a curated list of exceptional flavours, perfect for pairing with our robatayaki dishes.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
Strike a Pose! 100 Years of the Photobooth
The Photographer's Gallery
Discover a special archival display celebrating 100 years of the much-loved photobooth. Founded in New York, the photobooth was a game-changer for the world of photography and photobooths became an everyday sight in cities around the world.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.