What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
LIVE NOW
Renoir's The Umbrellas on Carnaby Street
Immerse yourself in Renoir’s The Umbrellas this autumn as Carnaby Street collaborates with The National Gallery and Global Street Art to bring a free, large-scale mural to the heart of the West End. Part of ‘Murals reMastered’, the installation brings one of the world’s most celebrated Impressionist works beyond the walls of the Gallery into everyday life of one of London’s most distinctive streets. Renoir’s The Umbrellas will feature in the National Gallery’s autumn blockbuster exhibition Renoir and Love from 3 October – 31 January 2027.
Student Offers this September
Back to School in Soho!
From shopping on Carnaby Street to dining out with your new flatmates, enjoy Soho for less as you start a new term as a student. Terms and conditions apply, check participating retailers and venues for more information.
Limited Edition at Ice Cream Union
The 'chicken' ice cream burger is back!
Ice Cream Union are giving away 10 free burgers every day for 5 days at the Ganton Street shop. These limited-edition baddies are handcrafted banana ice cream as the ‘chicken’, paired with matcha chocolate as the ‘lettuce’, house-made raspberry sauce for ‘ketchup’, and spicy mango sauce for ‘mustard’. All served between two fresh milk buns.This is on a first-come, first-served basis, ending on Tuesday, 15th September.
GANNI x Hunter
GANNI and Hunter come together for the first time with a limited-edition collaboration that celebrates the freedom of self-expression in every forecast. Be the first to access the collaboration on September 14th at the GANNI store on Beak Street.
’47 CLEAN UP
’47 CLEAN UP have arrived on Newburgh Street with their new fashion-forward, retail theatre pop-up that spotlights the '47 CLEAN UP silhouette through customisation. Purchase a ’47 CLEAN UP hat and add a personal touch, from working with bold distinct chainstitch embroidery to premade embroidered patches designed specifically for the pop up space.
Jimi Famurewa's Guide to The Soho Food Scene
Explore award-winning food writer and restaurant critic Jimi Famurewa's guide to The Soho Food Scene, where he shares some of his favourite spots, must-order dishes and long-standing local haunts. From hidden bars tucked beneath the streets, to standout international flavours across Soho and Chinatown, it's the perfect starting point for your next Soho food adventure.
Discover Drinking & Dining Offers in Soho
Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.
Happy Hour at GANNI
Make sure to stop by the GANNI store on Beak Street to enjoy complimentary refreshments and good company, while shopping new arrivals and pieces which embrace joy and self-expression.
The Spirit of Soho - Refurbishment Complete
One of Soho's most celebrated artworks has completed refurbishment, carefully preserving its vibrancy and cultural significance for years to come. The much-loved landmark was given the attention it deserves so it can continue to celebrate Soho's creativity, history and community. Learn more about the iconic Soho landmark in the link below.
Frida: The Making of an Icon
Step into the life and legacy of Frida Kahlo: revolutionary artist and global icon at the Tate Modern. Live from June, visitors can discover the extraordinary story of how Frida Kahlo became one of the most influential artists of all time, a cultural phenomenon, and an internationally recognised commercial icon. The exhibition will showcase over 30 of Kahlo's most iconic works that introduce her 'many selves' - wife, intellectual, modern artist and more alongside treasured jewellery, photographs and memorabilia.
The Magnificent Mr Mole
Open 12pm-6pm Wednesday, Friday, Saturday
The Museum of Soho presents The first exhibition dedicated to one of Soho's most original yet little-known creative figures. Known simply as Mole, he was an artist, maker and storyteller. From Alice in Wonderland and The Wind in the Willows to the Old Dodo, Barbershop Hares, magical creatures, jewellery, architectural models and theatrical automata, this exhibition invites visitors into a world where curiosity, craftsmanship and storytelling meet.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Spend the School Holidays in Soho
Fun for the whole family
Kickstart your family adventure this Summer Holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.
London Fashion Week
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.