What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
NOW LIVE
¡Frida Icónica! on Carnaby Street
Join us on Carnaby Street as we celebrate the Tate Modern's highly anticipated exhibition, Frida: The Making of an Icon, with a brand-new public art installation and takeover of Soho's most iconic shopping street.
England Pop-Up Store
Open Monday-Saturday 10am-8pm and Sunday 12pm-6pm
This summer, discover the first-ever official England pop-up store, in partnership with official retail partner of the FA, Fanatics. The store is bringing fans closer to the action with the latest England kits, must have merchandise, limited-edition releases, in-store promotions and more throughout the tournament. Shop The England x Nike x Palace drop at Palace's Soho store, as Palace brings together football and streetwear for a collection that honours the famed English national team.
Watch the World Cup in Soho
Celebrate the world's biggest football tournament from 11 June - 19 July with the best venues in and around Soho. Explore our guide, book ahead and secure your spot for every match.
’47 CLEAN UP
’47 CLEAN UP have arrived on Newburgh Street with their new fashion-forward, retail theatre pop-up that spotlights the '47 CLEAN UP silhouette through customisation. Purchase a ’47 CLEAN UP hat and add a personal touch, from working with bold distinct chainstitch embroidery to premade embroidered patches designed specifically for the pop up space.
The Beauty Studio Café
Now open in The Beauty Studio: indulge in a selection of delectable treats with added beauty benefits. Find an array of Beauty Smoothies formulated for their glow-giving benefits and featuring hero ingredients from the Beauty Hall’s wellness experts; plus, enjoy a selection of classic coffees and beauty boosting treats. After all, Liberty knows that beauty starts from the inside.
The Spirit of Soho - Under refurbishment
One of Soho's most celebrated artworks is soon to be under refurbishment to carefully preserve its vibrancy and cultural significance for years to come. We're giving this much-loved landmark the attention it deserves so it can continue to celebrate Soho's creativity, history and community. Stay tuned for more information.
Frida: The Making of an Icon
Step into the life and legacy of Frida Kahlo: revolutionary artist and global icon at the Tate Modern. Live from June, visitors can discover the extraordinary story of how Frida Kahlo became one of the most influential artists of all time, a cultural phenomenon, and an internationally recognised commercial icon. The exhibition will showcase over 30 of Kahlo's most iconic works that introduce her 'many selves' - wife, intellectual, modern artist and more alongside treasured jewellery, photographs and memorabilia.
Birthday Specials at Big Kid Ice Cream
Dill Pickle & Everything Bagel Seasoning Ice Cream!
Gaining cult status with its outside-the-box approach to ice cream, Big Kid Ice Cream is launching a limited-edition Birthday special, alongside, their biggest ever menu on 9th July - stocked with 20 nostalgic flavours including favourites McDonalds Fries and Marmite On Toast. Available for one month ONLY, they'll be scooping up a Dill Pickle & Everything Bagel Seasoning Ice Cream. Deliciously wacky and full of childhood wonder - it's the ultimate expression of Big Kid's signature touch.
Discover Drinking & Dining Offers in Soho
Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
OMNES Pop-Up
British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.
Spend the School Holidays in Soho
Fun for the whole family
Kickstart your family adventure this Summer Holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.
London Fashion Week
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.