Cole Buxton

Cole Buxton rethinks retail. The Cole Buxton Flagship store acts as a lens revealing the inner workings of this grassroots British brand. 

Celebrating the design process and the brand’s signature minimalist silhouettes through a hybrid environment of both working retail and working atelier the store is an embodiment of all that Cole Buxton offers as a lifestyle. 

The store provides a physical platform for founders, Cole Buxton and Jonny Wilson, to communicate directly with the consumer their values, process and persona. The space creates and displays a holistic garment journey from concept, pattern cutting and sampling through to production, with the final pieces hanging in store adjacent to the atelier. The line between consumer and fashion designer is blurred, with just a partition curtain dividing the store into its two parts.