Farm Rio
Brazilian womenswear brand founded by a group of creatives and known for their bright and colourful prints.
About Farm Rio
FARM Rio is a group of creatives who believe in the existence of happiness, beauty and all colours that nature brings to our eyes.
The store's design, by Brazilian architect Renata Gaia, starts with a nature-lover green façade, large windows, and plants above—creating dialogue between prints, styles, and the street. Inside, Dominique Jardy's tropical wallpaper merges with Maqueson Pereira da Silva’s marquetry at the cashier desk. The space mirrors other London locations, adding moss-textured stairs and sustainable straw mirrors by Rosalila Studio.
FARM Rio's new London store spans 189 square meters and features pieces from the latest collections — including signature maxi dresses, relaxed graphic t-shirts, tailored minis, and vacation-worthy matching sets. But it's more than a shopping destination; it celebrates Brazilian art and culture while in tune with Soho's dynamic atmosphere.