FARM Rio

FARM Rio is a group of creatives from Rio de Janeiro, Brazil, who believe in the existence of happiness. More than a brand, the collective has been creating enlightened cultural movements since 1997. The liveliness of a nature-infused and culturally rich lifestyle is embodied—coloring the world one print at a time.

FARM Rio's new London store spans 189 square meters and features pieces from the latest collections — including signature maxi dresses, relaxed graphic t-shirts, tailored minis, and vacation-worthy matching sets. But it's more than a shopping destination; it celebrates Brazilian art and culture while in tune with Soho's dynamic atmosphere.