K-Way

Founded in Paris in 1965 by Léon-Claude Duhamel, K-Way was born from a simple yet brilliant intuition: to create the first waterproof, lightweight, and packable jacket designed to accompany people on their daily commutes. Today, that idea is renewed through a contemporary vision of urban mobility, meaningful design, and intelligent functionality. 

Key elements of the store concept include a lounge area for customers to relax, a Brand History Wall showcasing the brand's heritage, and a rich, colourful environment designed to create a memorable in-store experience.