Miffy

Visit the UK's only dedicated Miffy store, the permanent home of Miffy in London. Located on Newburgh Street in the heart of Soho, the store offers an unforgettable shopping experience filled with exclusive products, limited-edition releases and one-of-a-kind finds.

Browse an extensive collection of plush toys, stationery, apparel, accessories, gifts, collectibles, and more, with something to delight every Miffy fan, from lifelong collectors to first-time visitors.

With charming displays and Instagram-worthy photo opportunities throughout, the Miffy London Store is more than a shop—it's a destination where visitors can immerse themselves in the world of Miffy and take home a little piece of the magic.