Peachy Den

Founded in 2019 by Isabella Weatherby, Peachy is the London brand exporting cult Brit girl style to the world. Inspired by our city (but looking just as good in yours), these are clothes that are flirty, functional, and designed to help every day feel just that bit more peachy. Beyond our designs, it's the people that make Peachy. We connect with our community through a series of pop-up shops, open-door events, and the newly-founded Peachy FC. Creating clothes that are designed by the women who wear them, Peachy’s aesthetic is feminine-centric but not overtly; ideas taken from girlhood-era style are contrasted with crisp, sporty detailing through unexpected fabrications or colouring.

Peachy’s Seasonal Collections aim to harness the nostalgia and comfort found in the iconic design aesthetics of 90s and 00s Brit-pop fashion culture. Whilst the ever-expanding Core Collection aspires to grow with the customer; staple items designed with longevity in mind become a mainstay of a multi-functioning wardrobe. We champion craft, creativity and individuality, with one off pieces created in an in-house atelier exhibiting the inspiration for each season, celebrating the unique platform clothing provides as a means of non-judgemental self expression.

Two years after launching our first East London location, and having hosted our very first pop-up just around the corner on Peter Street in 2021, our Peachy Den Soho flagship celebrates our next chapter: a central home for creativity and community. Designed by architect and creative director Kat Milne, we hope you feel the love and joy poured into this space, and that every experience leaves you feeling shiny, special and deeply peachy.