Celebrate Soho’s latest additions - 92 to 104 Berwick Street. If you’re looking for an exciting spot to hang out and shop, you couldn’t do better than Soho, the beating heart of the West End. From unisex workwear to pre-loved pop-ups, Berwick Street already hosts a vast array of shopping options. Celebrate Soho’s latest additions in retail and head down to the newly launched section of the street which is home to some of the most diverse pop-ups in London.

What’s Going On


92-93 Berwick Street 

Coming soon...

94 Berwick Street 

Wear London

Wear London is a classic British menswear clothing label founded in 2020. The founders strive to create on-trend fashion for every season with the use of limited-edition fabrics. Explore its wide range of timeless pieces, including bestselling jackets, shirts, and more, in the Berwick Street store.

Monday - Saturday 11:00 - 19:00 
Sunday 12:00 - 18:00

95 Berwick Street 

Self Space

The world's first on-demand mental health service on the high street. Self-Space believes in everyday mental maintenance being an essential part of thriving and not just surviving. Here on Berwick Street, they offer one-on-one therapy sessions, couples therapy, group therapy and workshops with their highly experienced group of counsellors and therapists. No waiting lists or long assessments, simply head over to their website to make a booking.

Monday 14:30 - 21:30
Tuesday 07:30 - 21:30
Wednesday 07:30 - 20:00
Thursday 07:30 - 21:30
Friday: Closed
Saturday - Sunday 09:00 - 14:30

96-97 Berwick Street 

Coming soon...

98 Berwick Street 


A clothing label that has crafted modern menswear since the 1920s in Texas and relocated to the UK in the 1970s. Farah played a key part in the style of Mods, Rude Boys, Casuals and the 90s' indie music scene, each subculture contributing to Farah's signature collections. Explore a variety of sustainable fashion lines on Berwick Street including their famous slim, sharp, hopsack canvas trousers. 

Monday - Friday 11:00-19:30
Saturday 10:30-19:00
Sunday 12:00-18:00

99 Berwick Street 


Womenswear retailer, Glassworks, features an array of collections including apparel and accessories. This London-born fashion brand designs everything with quality in mind, with all collections in limited edition runs. They drop new collections every week so there’s always something new to refresh your wardrobe.

Monday - Saturday 11:00-19:00
Sunday 12:00-18:00

100 Berwick Street

Malin + Goetz

Beauty brand Malin + Goetz is Soho's latest go-to for everyday skincare essentials. Uncomplicate your skincare routine with their gentle yet effective selection of cleansers and treatments to get your skin looking its healthiest again. Plus, explore a range of high-quality fragrances and candles in-store. The perfect gift for Christmas stockings.

Monday - Saturday: 10:30 - 19:00
Sunday: 12:00 - 18:00

102 - 103 Berwick Street

Coming soon...




Discover Berwick Street's latest openings!