Choose Love Pop-up Shop for Help Refugees Now Open in Soho

Choose Love at the first pop-up shop for Help Refugees at 18 Broadwick Street, Soho


Choose Love is the world’s first shop where you can buy life-changing products for refugees with all funds going to UK charity Help Refugees to support their vital work across Europe and the Middle East. 

Head in store until the end of January to discover the products that are needed at the three stages of a refugee’s experience - Arrival, Camp and The Future - which Help Refugees distribute on the front lines of the refugee crisis. The pop-up will also give you the opportunity to learn about the refugees’ lives while doing something practical to help.

Items on sale include emergency blankets, children’s shoes, warm socks, mobile phone credit and more with prices ranging from £4.99 to £499, plus an option to even ‘buy the store’. 

Stay tuned to our social channels for news about surprise celebrity staff, in-store events and promotions happening into the New Year.

The Choose Love pop-up is now open at 18 Broadwick Street, Soho through to the New Year.


Monday: 11:00 – 18:00 
Tuesday: 11:00 – 18:00 
Wednesday: 11:00 – 18:00 
Thursday: 11:00 – 18:00 
Friday: 11:00 – 18:00 
Saturday: 11:00 – 18:00 
Sunday: 12:00 – 18:00 

Follow @ThisIsSoho on Twitter for the latest news, events and promotions in Soho.



Discover the concept store at 3 Berwick Street.