This Is Soho's Incubator Project winner is HERE!
This year, we were on the hunt for the next big thing in retail by giving all budding UK brands across fashion, fitness, beauty, lifestyle and homeware the chance to win a rent-free pop-up shop this Autumn/Winter in the capital's most exciting destination.
Included in the panel of judges was Grazia Shopping Editor, Julia Harvey, Contributing Editor at TheIndustry.fashion, Tom Bottomley, British Fashion Designer at RÆBURN, Christopher Raeburn, Shaftesbury Retail Director, Samantha Bain-Mollison, Shaftesbury Head of Retail Activations, Emma Steele and Shaftesbury Head of Sustainability, Matt Smith.
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Independent British label ‘A State of Nature’ received the winning prize and will be opening their first pop-up in 99 Berwick Street for 3 months.
The non-gender specific collection includes shirting, trousers, outerwear and accessories and is ethically made in London by skilled craftspeople with the company setting out to make products that stand the test of time.
Founded in 2020, Barbara and Nick are behind the brand and work together closely to create bespoke patterns for their beautiful unisex workwear.
The designs are inspired by traditional workwear, providing comfort through a generous and loose fit. Hero products such as 100% silk screen printed scarves designed by Mark Hearld, herringbone weave waistcoats and autumnal 8 wale heavy cord trousers and gilets; all handmade in London.
The makers of A State of Nature are very excited to be in Soho and will sit alongside a host of independent and flagship brands such as RÆBURN, Oliver Spencer, Universal Works, BLEACH and Misan Fabrics.
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