Meet The Makers Of BLEACH

We’ve gone behind the scenes of London’s hottest hair dye salon, BLEACH.

In our latest episode of the #MeetTheMakers series, co-owner Alex Brownsell tells us how it all began in her kitchen 10 years ago when she used to dye her friends’ hair for fun, before opening a concession in WAH Nails’ store in 2010 and more recently, opening their Soho salon in Berwick Street last August. 

Alex and co-owner Sam Teasdale are responsible for the colour and hairstyles for the likes of Florence Welch, Pixie Geldof and Sky Ferriera, alongside styling hair for the hottest designers showing at London Fashion Week - Molly Goddard and Ryan Lo.

Alex and Sam are proud supporters of the youth culture in London, with Soho being one of their favourite spots. As Alex says “My favourite thing about us being in Berwick Street is the fact that it’s so London and it feels like we’re on the map there”.

Watch now and explore the life at Soho’s most cutting edge hair salon:

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Featuring co-founder Alex Brownsell.