New Openings in Soho


With its bustling streets and places to meet, there is no other place like Soho. Whether for fashion, food or frivolity, it trumps anywhere else in London and always has done. What’s so special is that it always delivers newness, something fresh, and a nice surprise on every corner. That’s why we love these new additions, and we hope you do too… 


Welcoming Soho's newest addition to the neighbourhood, Twojeys, a premium jewellery label for men and women. Here you will find top-quality pendants, earrings, and bracelets. Plus a variety of own-branded, on-trend apparel and accessories. Check out their first international store on Brewer Street today.

21 Brewer Street  

Malin + Goetz

Berwick Street's latest opening is Malin + Goetz. Originating in New York, Malin + Goetz has quickly grown into a world-renowned beauty brand, now here in Soho. Featuring all its popular skincare products and giftsets, fragrances and candles that fit into an everyday, modern lifestyle. Cosy up your home with its expansive candle selection or upgrade your skincare routine to get a rejuvenating glow!

100 Berwick Street

For more on what's happening on Berwick Street, click here.

Broadwick Soho

It's time to treat yourself to a festive staycation in Soho, at our latest hotel opening: Broadwick Soho. With its fabulous Christmas installation and festive decor, you are guaranteed a luxurious experience to get you in the holiday spirit. We recommend dining in the hotel's restaurant Dear Jackie for some delicious Italian dishes before heading up to its stylish rooftop bar to get the best view of London's West End.

20 Broadwick Street

For more on where to stay in Soho this Christmas, click here.


Follow @ThisIsSoho for the latest news, events and promotions in Soho.



What's new in Soho and where to find it.