New Openings in Soho


With its bustling streets and places to meet, there is no other place like Soho. Whether for fashion, food or frivolity, it trumps anywhere else in London and always has done. What’s so special is that it always delivers newness, something fresh, and a nice surprise on every corner. That’s why we love these new additions, and we hope you do too… 

Wolf & Badger

Joining the iconic lineup of stores on Berwick Street is Wolf & Badger. A veritable heaven for the world’s favourite independent womens and menswear brands, jewellery, skincare and homeware. Their new space also includes a floristry and plant shop, a showroom for styling, alongside a vibrant range of independent sustainable brands.

102 Berwick Street


Welcoming Soho’s new boutique suit tailor, Zebel Bespoke London. They have opened at 46 Berwick Street with their stunning range of ready-to-wear suits. Browse the offering of over 6,000 fabrics and book yourself for a personalised one-to-one consultation with their expert tailoring consultants. 

46 Berwick Street


Now open on Brewer Street, Twojeys, a premium jewellery label for men and women. Here you will find top-quality pendants, earrings, and bracelets. Plus a variety of own-branded, on-trend apparel and accessories. Check out their first international store in Soho today.

21 Brewer Street  

Malin + Goetz

Berwick Street's latest opening is Malin + Goetz. Originating in New York, Malin + Goetz has quickly grown into a world-renowned beauty brand, now here in Soho. Featuring all its popular skincare products and giftsets, fragrances and candles that fit into an everyday, modern lifestyle. Cosy up your home with its expansive candle selection or upgrade your skincare routine to get a rejuvenating glow!

100 Berwick Street

Broadwick Soho

It's time to treat yourself to a luxurious staycation in Soho, at our latest hotel opening: Broadwick Soho. We recommend dining in the hotel's restaurant Dear Jackie for some delicious Italian dishes before heading up to its stylish rooftop bar to get the best view of London's West End.

20 Broadwick Street


Follow @ThisIsSoho for the latest news, events and promotions in Soho.



What's new in Soho and where to find it.