Outdoor Art Installation with London College of Fashion, UAL




Explore Soho's first ever outdoor art installation on Berwick Street in collaboration with students from London College of Fashion, UAL.

We have teamed up with London College of Fashion (LCF) to find Soho's next budding artist to create a new outdoor installation on Berwick Street. LCF is the top fashion school in the world, and they have been nurturing creative talent for over a century. With more than 60 undergraduate and postgraduate degrees, and 165 short courses, their students are collaborators, and as one of the world’s most vibrant districts, Soho wanted to utilise the creativity and innovative nature of these students to unveil an exciting outdoor exhibition on Berwick Street. 

Following a project brief, ten students from the BA (Hons) Fashion Imaging and Illustration course were carefully selected. The course seeks to produce the next generation of innovative, multi-disciplinary image-makers and original thinkers. The ten illustrations celebrate the history of Soho through the eyes of the students and include bold vibrant street scenes, as well as themes of punk, music and fashion.

The 250ft outdoor exhibition on Berwick Street aims to bring a sense of vibrance and maintains Soho's youthful culture by involving the students in this amazing project. The Berwick Street and Hopkins Street hoarding will soon reveal a mix of exciting new shops and restaurants next year, but until then, you can enjoy the eclectic art on display.

The students are:
Liyun Li
Neda Yankova
Rosemary James
Liv Treweeke
Elly Rodbert
Annabel McLaughlin
Heidi Pickover
Eleanor Parry-Hensley
Nerea Gómez Martín
Katie Digan

If you are in Soho this week, make sure you snap a pic of the incredibly colourful installation, and tag @ThisIsSoho  and @LCFLondon_. Alternatively, follow us for the latest news, events and promotions in Soho.



Discover the concept store at 3 Berwick Street.