The Art of Creativity in Soho

Inject some creativity into your household with some help from a selection of Carnaby and Soho brands. The area has long been known as the creative hub of London - from fabric shops to contemporary fashion brands - so where better to look for inspiration.

Cutting-edge fashion label RÆBURN launches an exclusive pattern with instructions to create your very own DIY Shark Mascot, encouraging those working from home or self-isolating to embrace RÆBURN’s three C’s - craft, creativity and community - as part of the #RaeburnAtHome series. Use a sewing machine or stitch it together by hand, then stuff your shark with whatever you can find, and don’t forget to share an image of your shark using the hashtag #sharetheshark and #RaeburnAtHome, tagging @raeburn_design. Also in the series is a collection of 'Connect The Dots' animals to draw as well as RÆBURN Connects; a thought-provoking and open discussion with a range of expert hosts collaboratively addressing topics from the future of retail, fashion education and learnings from the pandemic. 

Christopher Raeburn, Creative Director says:
‘RÆBURN prides itself on Craft, Creativity and above all Community – our new #RaeburnAtHome initiative stands for just that. We released our iconic Shark and Panda Mascot patterns in a bid to keep folks learning, creating, and to raise a smile during a challenging time. If you're looking for ways to keep busy, then now is the ideal chance to pull out those irreparable garments of scrap fabrics and give them new life. Making is human nature – so we hope our contribution is just that bit of encouragement for all.’

RÆBURN has also partnered with fabric dye company Dylon to demonstrate how discoloured garments (that have been living at the back of your wardrobe) can be brought to life with some dye. Head over to RÆBURN’s Instagram to see their easy guide on how to upcycle some older garments using fabric dye to create a whole new look.

Cass Art has launched art tips and techniques on their blog and YouTube channel, as well as a medley of videos featuring everything from creating clay models to portrait drawing. In honour of our incredible key workers, Cass Art is encouraging people to create tributes to show their appreciation. Share your artwork with them @cassart1984 and use the hashtag #cassapplause

Mark Cass, CEO and Founder of Cass Art says:
Never before has our mission ‘Lets Fill this Town with Artists’ been more important. We want to be there for our customers at every step - not only giving them access to the best art supplies in the world, but also to offer the advice and guidance of our hugely experienced teams, and help these new artists & crafters truly excel in what we hope becomes a new found passion!

Fashion designers, dressmakers and tailors can keep supporting local Berwick Street fabric businesses such as Misan Fabrics and Textiles. Though the shops may be shut, you can find a wide selection on their online warehouse, manorside fabrics to place an order. Head to Broadwick Silks’ online store, Top Fabric, to shop over 2,000 fabrics, buttons, leathers and trims.