London Fashion Week is BACK with vengeance. This year’s S/S LFW (London Fashion Week) is the first one open to the public since 2019 and we are HERE for it. This year the theme is City Wide and is a celebration of fashion, community, diversity, and creativity in the heart of the most vibrant city in the world.

There is a selection of events, promotions and activations that you can get involved with throughout London Fashion Week from 18 - 22 February. 


Fashion and Lifestyle 

Enjoy a complimentary leather case when you spend over £250 from 18 - 22 February, along with drinks in-store in collaboration with East London Liquor Company on Friday 18 February from 5pm until stocks last. While you’re there, take a look at their new collection, Golden Age, launching in-store 17 February. 

Dunno. Curated
Activations and discounts in-store every day between 18 - 22 February, including styling consultations, hair stylists and in-store events. 

Snap a pic of your fit for LFW, tag @footpatrol_ldn and receive 20% off in their Berwick Street store. 

Mark Powell
Enjoy complimentary drinks and an exclusive 20% off bespoke and made-to-measure items in-store.

Heritage men’s grooming brand, MÜHLE celebrates their award-winning shaving set, HEXAGON, with limited edition ‘Sunrise’ available in their London store. MÜHLE is offering a free HEXAGON Bowl with any purchase of a HEXAGON Set at their London Store (Feb 18th – 22nd) and will be offering ’Sunrise’ cocktails to visitors on Friday 18th and Saturday 19th February. Visit their historical exhibition to learn about the history of shaving and chat with Head Barbers Oran and Connor for grooming advice! Offers are subject to availability and while stocks last.

Wood Wood
Explore the new ‘Life™’ store, located in the basement of Brewer Street’s Wood Wood store on February 17 in collaboration with a local media partner. 

Mor London
Head to Newburgh Quarter and take 20% off when you answer a question about LFW. You can also enter a draw to win a bespoke necklace by purchasing any item in-store or online during the LFW and by following their Instagram page: @morlondon.

Receive a free repair service at 'TOAST Renewal' to bring back life into your pre-loved TOAST garments for the duration of LFW. Specialists will be available in-store for drop-in consultations. They will be there to help suggest a variety of creative mending options for you to repair and renew your garments. Each visitor will have the opportunity to enter a prize draw to win a copy of Sofi Thanhauser’s new book, Worn, which explores how everyday garments have transformed our lives, societies, and the planet.

Restaurants and Bars

Enjoy a meal at Kricket Soho and enjoy a free tasting of whiskey after your meal during LFW.

Indulge in an exclusive London Fashion Week cocktail.

Dirty Bones 
The Very Peri cocktail will be available at Dirty Bones throughout LFW. A nod to the colour of the year, Very Peri but make it 'fashion'.  A chilled-out blend of Tanqueray Gin with lavender syrup and a twist of lemon, perfect after a buzzy day.

Follow @ThisIsSoho  for the latest news, events and promotions in Soho.



Discover the concept store at 3 Berwick Street.