Your Streetwear Guide

Your streetwear guide from the streets of Soho.


Whether you are a diehard, rare garment collector or you just love a fresh set of sneakers, Soho is the heart and soul of streetwear. The streets are filled with independent streetwear retailers who host some of the most premium and rare finds, so be prepared to fill your wardrobe with the hottest pieces for the season. 

The Collection  on Brewer Street is your one-stop-shop for all things high-heat. From Supreme skateboards to the most sought-after Yeezy’s, this is where you will find that exclusive piece you have been looking for. The store has a special focus on artist, musician and brand collaborations within the streetwear sphere that will allow you to explore beyond the realm of fashion. Find archival items such as the Supreme x Louis Vuitton collaboration, and a range of over 100 unique and never-seen-before sneakers.

If you are looking for something brand new in the release lineup, END. clothing has got you covered. Housing brands including adidas, Nike SB, Commes Des Garçons and, the ever-sought after, Essentials. With a clean and modern aesthetic to the store, the staff are streetwear lovers too, so if you can’t find what you are looking for, why not stop and have a chat with the team?

Footpatrol is your hub for new kicks for the summer. From the high-heat Jordan’s to your everyday Air Force 1’s, they have got it all. The concept store in Berwick Street provides a hub for locals and trainer enthusiasts to come and chat about what they love most with the sneaker professionals. 

If you’re into the luxury trainer style, Axel Arigato’s concept store on Broadwick Street is racing to the top of the luxury shoe game. Featuring sleek, unisex styles with cutting edge design and luxe details, they stay in-line with the streetwear culture and every Tuesday, the brand launches their ‘drop of the week’.

GCDS is a high-end Italian streetwear brand located on Peter Street, right in the heart of Soho, God Can't Destroy Streetwear. The garments include and are famous for their ironic graphics, memorable slogans, and unexpected capsule collaborations, all of which have garnered the support of the world’s most influential tastemakers. The brand owes its success to its instantly recognizable designs that will be sure to make you stand out from the crowd. 

Billionaire Boys Club can be found on Marshall Street. Owned by the ‘Happy’ singer, Pharrell Williams, this store offers premium luxury menswear collections alongside exclusive launches and collaborations with brands such as adidas and Timberland. Check out their range of own-brand hoodies, perfect to throw over your fit.

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Discover the concept store at 3 Berwick Street.