Your Summer Wardrobe
Your summer wardrobe items are here now!
Soho is at the heart of London’s shopping and dining scene, and as the weather is getting warmer, the streets are busier and life is going back to normal, meaning…we all need a new wardrobe. All your favourite brands in Soho have been awaiting your arrival to try their new products and style them up ready for the summer activities ahead. Don’t miss out on these items to revamp your vibrant wardrobe today. These stores not only make up some of the most dynamic elements of your collections, but they are also exclusive to Soho.
The Ragged Priest is the only place you need to find the colourful denim you’ve been looking for. Mix and match the prints and colours, or keep it minimal and double up on their matching jeans and jackets. Their white and lime Wave Jean are our favourite, and they have just come back in stock online and in store. Colourful is an understatement in the Ragged Priest; head to Ganton Street today to pick up your weekend attire.
Billionaire Boys Club is the streetwear brand that will add that extra flare you have been looking for in your collection. The bold graphic tees are the perfect summer garment to keep you cool and comfortable. Head to their Ganton Street store today to try on the garments in person and get the real feel for the brand in their NYC style store atmosphere. Appealing to a unisex audience, with garments from a variety of brands, you won't leave empty-handed.
Home of innovative and dynamic designs, Lazy Oaf have just dropped their new summer collection, 2001 featuring ‘noughties’ inspired designs. The pieces come in bright pinks and greens with accents such as daisies, hearts and smiley faces to give that fun and vibrant feel to your outfit.
The sunbeams are getting strong, which only means one thing, new shades! Head to Ace and Tate to choose from a selection of classic and modern frames in their Brewer Street store. You can’t beat a classic sunglass design like the Toms with a black frame and yellow lenses; the superstar frames of the season. Grab yourself a pair today and let your eyes do the talking.
END. clothing is the hub of new streetwear items in Soho. They currently have a range of pastel and colourful garments in store. Pick up one of these colour block Tommy Hilfiger sweatshirts, pair it with your funkiest trousers and be ready to wow the streets.
Annie’s Ibiza is the home to glitz and glam. From colourful ball gowns to sequined two-pieces, this shop is the place to find your iconic party look this summer. Whether you need something for day or night, Annie’s has got it all. The hero piece at the moment is the Asymmetric Beaded Dress by Ashish. With one long sleeve exposing the shoulder and collar bone, this long maxi dress adds that element of pure elegance that you just can't pass up.
Don't forget to tag @ThisisSoho and #ThisisSoho in all your summer fashion snaps.
Discover the concept store at 3 Berwick Street.