48 Hours of Adventure in Soho
Day 1: Morning
10am-11am
The Breakfast Club
📍11 Berwick Street
Fuel up for a day of adventure in Soho at The Breakfast Club. Known for their classic fry ups and pancake stacks, the restaurant is casual, affordable and offers a selection of sides and vegan & vegetarian options.
11am-11:30am
Salomon
📍18 Broadwick Street
Transforming outdoor sports since 1947, Salomon helps you to unleash the best, most active version of yourself. Shop the full scope of what Salomon has to offer at the Broadwick Street store, from premium footwear and apparel to gear for hiking, skiing, snowboarding and harsh cold conditions. Sneaker enthusiasts can also find the increasingly popular Sportstyle sneakers in-store.
11:30am-12pm
G-Shock
📍56 Carnaby Street
Now onto G-Shock, the perfect timepiece brand for thrill seekers. Built to withstand even the most demanding conditions, G-Shock watches are the ideal addition for any outdoor activities or sports. Shop a range of watch styles with water and shock resistance in-store.
Day 1: Afternoon
12pm-12:30pm
Joe & The Juice
📍65-67 Broadwick Street
Time for a quick stop at Joe & The Juice for a refreshment. Order from a menu of hot drinks, juices and smoothies, perfect for a midday pick-me-up.
12:30pm-1:30pm
Vardaxoglou Gallery
📍7 Royalty Mews
Your next stop is Vardaxoglou Gallery specialising in modern and contemporary art. Discover exhibitions with new and emerging artists, and with present pioneering figures in the art world.
1:30pm-3pm
Korean Dinner Party
📍Kingly Court
Stop by Kingly Court for lunch at Korean Dinner Party, inspired by LA's Koreatown. Dine on cocktails, craft sake and East-meets-West dishes to the soundtrack of Korean hip-hop.
3pm-3:30pm
Oakley
📍23 Carnaby Street
Look the part with Oakley's high-performing equipment and technology. Visit the Carnaby Steet store to shop best-selling eyewear, apparel, footwear and accessories, perfect for everyday or your next venture.
3:30pm-4:30pm
Frameless
📍6 Marble Arch
A short walk from Soho, visit FRAMELESS a viral, immersive art world and multi-sensory experience. Explore four galleries and over 40 masterpieces, stepping inside world-famous masterpieces.
4pm-4:30pm
Fred Perry
📍12 Newburgh Street
Founded by British tennis player Fred Perry in 1952, the brand's sports style apparel and accessories is known for the same iconic styling detail that it has been for decades. Shop the latest collection of Laurel Wreath logo apparel at the Newburgh Street store.
4:30pm-5pm
Dickies
📍35 Carnaby Street
Next up is Dickies' first-every European store, stocking cult classics and new releases. With a workwear meets fashion aesthetic, shop the iconic 874 work pant, jackets and more, perfect for everyday life or getting your hands dirty.
Day 1: Evening
5pm-7pm
Pizza Pilgrims
📍Kingly Court
Renowned for their signature Neapolitan style pizza, it's time for dinner at Pizza Pilgrims. Nestled inside Kingly Court, choose from a menu of much loved classics and traditional flavours with a twist.
7pm-9:30pm
Ain't Nothin' But
📍20 Kingly Street
Next, head over to Ain't Nothin' But, the esteemed "home of the blues" in Soho since 1993. Grab a drink and relax as the stage comes to life every night, from multiple acts to organised jam sessions. Weekday sets start with an acoustic act at 6:30pm and the main band at 9pm. Remember weekend music starts earlier at 3:30pm, however runs later into the evening.
9:30pm-Late
Nightjar
📍Kingly Court
After an evening of blues, it's time for a night cap at our favourite underground cocktail bar in Kingly Court for a selection of stunning cocktails. Mixing a cool lounge atmosphere with old-school glamour, Nightjar breathes new life into classic cocktails, with world-renowned presentation.
Overnight Stays in Soho
Day 2: Morning
9am-10am
Pure
📍39 Beak Street
Kickstart your day of adventure with a healthy breakfast and where better than Pure, a health food restaurant serving plenty of options to take away or enjoy in. Dig into a selection of hot breakfasts including Protein Egg Muffins, Toasties and Porridges, alongside smoothies and hot drinks.
10am-10:30am
The North Face
📍8 Carnaby Street
Your first stop is The North Face, an iconic American Outdoor recreation company. For nearly 50 years The North Face has been revolutionising outdoor gear and encouraging exploration. Discover technically advanced outdoor products in-store, perfect for all adventures, from mountaineering to skiing and climbing.
10:30am-11am
JOTT
📍15 Carnaby Street
Next, pop over to JOTT, a premium outerwear brand combining creativity and functionality. The outerwear brand is renowned for their quality jackets, gilets and accessories that blend great style while remaining functional. Each jacket model in-store has its own heat level to ensure that individual shoppers' needs are specifically catered for. Jackets are available for all adventures from ultralight to blizzard!
11am-12:30pm
Soho's record stores
As London's hub of creativity and music, Soho is home to some of London's most legendary music venues and independent record stores.
Explore the likes of Sister Ray, Reckless Records, Phonica Records and Third Man Records to discover CD and vinyl across a range of genres.
Day 2: Afternoon
12:30pm-12:45pm
The Spirit of Soho Mural
📍Broadwick Street, on the side of RS No.9 on Carnaby Street
Next, visit The Spirit of Soho Mural on Broadwick Street. Created in 1991, the colourful mural celebrates the characters and venues which make Soho so special. The mural is crowned by St Anne, with her skirt forming the area's streets and lanes, with popular Soho institutions intertwined in the design including the Palladium, Carnaby Street and Ronnie Scott's.
12:45pm-2pm
Lina Stores
📍18 Brewer Street
Established in 1944, Lina Stores Delicatessen is a Soho staple. Discover authentic Italian produce, fresh handmade pasta and great wine in-store. Pitch up on one of the restaurant's bar stools for lunch, and dig in or shop their range of deli produce for a later homemade special. The handmade pasta dishes are a must-try and can be served in half-portions so you can try multiple.
2pm-2:30pm
Carhartt WIP
📍33-35 Brewer Street
Separate to the original Carhartt workwear brand, Carhartt WIP caters to workwear enthusiasts, with a modern and more stylish twist. Shop a range of accessories, denim, oversized tees, overalls and hoodies in-store, providing the perfect skater meets workwear look.
2:30pm-3pm
Sandqvist
📍79 Berwick Street
Stocking an extensive collection of bags and backpacks, Sandqvist bags are both functional and stylish. Founded in 2004 by lovers of the great outdoors in Stockholm, Sandqvist bags are made with sustainability and quality at the centre, with useful features which make them perfect for all occasions, from a day out to hiking in the wilderness.
3pm-3:30pm
RRL
📍6 Newburgh Street
Your next stop is Ralph Lauren's RRL, a workwear brand taking inspiration from Americana. With a focus on design, quality and workmanship, RRL offers a collection of vintage apparel, rare selvedge denim and utility-inspired garments.
3:30pm-4pm
Flat White
📍17 Berwick Street
Stop by Flat White for some amazing coffee at this Aussie and Kiwi heritage café. There's a reason why they say Australian coffee is the best in the world, and the evidence is at Soho favourite, Flat White.
Flat White is the go to spot for locals to gather and unwind, perfect for a pre-dinner coffee and sweet treat to keep you going.
4pm-5:30pm
Las Vegas Arcade Soho
📍91 Wardour Street
Make your way over to Wardour Street, to experience Soho's ultimate amusement centre. Las Vegas Arcade Soho is an underground Japanese multiplayer centre packed full of dance simulators and imported games - a guaranteed great time.
Day 2: Evening
5:30pm-7pm
The Duck & Rice
📍90 Berwick Street
Time for an early dinner at The Duck & Rice, an eccentric and unconventional eatery combining British pub culture with a traditional Cantonese restaurant. Dine on delicious cuisine from dim sum and noodle dishes to smaller plates for sharing ahead of a night of drama!
7pm-10:30pm
Catch a show
Home to world-class performances, musicals and dramas, there's nowhere more electric than the West End. From long-running classics like The Phantom of the Opera and The Mousetrap, to new hits including Mrs Doubtfire and MJ The Muscial, there's something for everyone to enjoy.
10:30pm-Late
Cahoots Ticket Hall
📍Kingly Court
Time for a post-show tipple at Cahoots Ticket Hall, a 1940's themed black market pub serving a selection of beers and ales. Full of London spirit, relax in the welcoming pub venue, adorned with a giant station clock, old split-flap timetables, vintage advertisements and more.