24 Hours of Beauty in Soho
Morning: 9am-12pm
9am-10am
EL&N
📍35 Great Marlborough Street
Get an early start with breakfast at EL&N. Serving hot and cold drinks, baked goods and an all-day brunch menu, EL&N is known for their stunning venues and colourful dishes, making for the perfect Instagram moment (the camera always eats first!).
10am-10:30
Sculpted by Aimee
📍20 Foubert's Place
Sculpted by Aimee encourages a natural and filter-free look with their makeup meets skincare products. The Foubert's Place brand is the perfect shop for those looking to enhance their makeup routine, while being kind to their skin.
10:30am-11am
Pixi Beauty
📍22 Foubert's Place
Offering a mix of makeup and skincare products, Pixi Beauty is an oasis in the hustle and bustle of Soho. The brand aims to bring out the natural beauty in everyone with their light-weight formulas that hydrate the skin.
11am-12pm
Skin Laundry
📍9 Newburgh Street
Top off your morning with a spot of pampering from Skin Laundry. Specialising in safe and effective laser facials, this luxury skincare clinic offers a range of facials and skin treatments for all skin types.
Afternoon: 12pm-5pm
12pm-12:30pm
The Spirit of Soho Mural
📍Broadwick Street, on the side of RS No.9 on Carnaby Street
Next, visit The Spirit of Soho Mural on Broadwick Street. Created in 1991, the colourful mural celebrates the characters and venues which make Soho so special. The mural is crowned by St Anne, with her skirt forming the area's streets and lanes, with popular Soho institutions intertwined in the design including the Palladium, Carnaby Street and Ronnie Scott's.
12:30pm-1:30pm
Pure
📍39 Beak Street
Time for some lunch and where better than Pure, a health food restaurant serving a colourful selection of salads, hot meals, sandwiches and health juices.
1:30pm-2pm
Aesop
📍41 Lexington Street
Indulge in some more self care with a stop at Aesop, a Melbourne-founded luxury cosmetics brand known for their skincare. Ranging across skin, hair and body care, Aesop products are known for their distinct aromas and natural ingredients.
2pm-3:30pm
Bernard Jacobson Gallery
📍8 Golden Square
Showcasing the best of British and international artists, sculptors and painters, Bernard Jacobson Gallery covers a range of beautiful art forms in the Golden Square gallery. Take some time out of your day to admire the stunning prints on display, only a short walk from Carnaby Street.
3:30pm-4pm
Donutelier
📍50 Carnaby Street
Treat yourself to a beautiful sweet treat at Donutelier. Famous for adorning their donuts with stunning decoration, Donuelier's boutique bakery on Carnaby Street is a dream for those with a sweet-tooth. Discover the full range of flavours in store from Vanilla Raspberry to Pink Royale and Chocolate Pretzel.
4pm-5pm
Benefit
📍43 Carnaby Street
Treat yourself to some makeup essentials at Benefit including cult classics, Benetint, Hoolaa Bronzer, the POREfessional primer and more.
Visitors can also book onto a range of beauty treatments in-store including brow shaping and colouring and eyelash tints and lifts.
Evening: 5pm - Late
5pm-6pm
The Ganton Arms
📍18-20 Ganton Street
Start your evening with a drink at The Ganton Arms, serving a host of classic lagers and craft beers as well as a premium range of wines and spirits and soft drinks. With a bustling, fun atmosphere, The Ganton Arms is the place to be for a relaxing tipple or two pre-dinner.
6pm-7:30pm
Pastaio
📍19 Ganton Street
Nip over the road for dinner at Pastaio, a fresh pasta restaurant serving a range of dishes, including linguine with lobster or hand-made ravioli with London ricotta. Order a dish each for a heartier meal or dishes for the table to sample more of the menu. Choose from a selection of Italian desserts to finish, with traditional Affogato and Tiramisu on the menu.
7:30pm-Late
Basement Sate
📍8 Broadwick Street
If dessert didn't tickle your fancy at Pastaio, your next venue will hit the spot. Serving desserts exclusively, with cocktails designed to complement them, experience new tastes and unexpected combinations in this laid-back, underground bar.