24 Hours of Sneaker Shopping in Soho

Morning: 9am-12pm

9am-10:30am

๐Ÿ“36 Berwick Street

Begin your day at Sรถderberg, a Swedish cafรฉ serving a twist on the classic British breakfast. Order from a menu of smรถrrebrรถd (open sandwiches) and Swedish pastries and continental breakfast trays, served alongisde Johan & Nystrรถmโ€™s coffee.ย 

10:30am-11am

๐Ÿ“80 Berwick Street

Your first sneaker stop of the day is Footpatrol, London's best-known footwear destination. The brand is renowned for stocking the most desirable footwear from sought after brands, alongside streetwear apparel and accessories. Shop a range of brands including Nike, adidas Originals, Reebok and more in the Soho store.

11am-11:30am

๐Ÿ“32-34 Carnaby Street

Make your way over to Carnaby Street, London's most iconic shopping street. Here you'll find the size? flagship store, home to over 350 lines of footwear from brands including Salomon, Carhartt WIP, Asics and more.

11:30am-12pm

๐Ÿ“8 Foubert's Place

Just around the corner on Foubert's Place you'll find the adidas Originals store, exclusive to Soho. The flagship store is a streetwear style hub, stocking adidas' original, retro-feel collection including Sambas, Campus' and Superstar trainers.

Afternoon: 12pm-5pm

12pm-12:30pm

๐Ÿ“19-23 Broadwick Street

Prefer something a little more minimalist? Founded in 2014, Axel Arigato brings minimalist, cutting-edge sneaker design to Soho. Each pair is meticulously hand-crafted in Portugal, ensuring the highest quality and durability in your sneakers. Shop the range of sleek, unisex styles in the Soho flagship store.

12:30pm-1:30pm

๐Ÿ“92 Berwick Street

Time for a shopping break and bite to eat at Breadstall, Soho's newest pizza hotspot. Serving a range of flavours from their pizza hatch on Berwick Street, Breadstall serves by the quarter slice, half or whole pizza, made from scratch. Take your pizza to go or take a seat inside and watch the magic happen.

1:30pm - 2pm

๐Ÿ“19-21 Foubert's Place

Next, discover some of the world's most sought after trainers and streetwear at the OG Kicks store. As a hub for sneakerheads, OG Kicks is a community where you can buy, sell and trade in-store. Discover an inventory stocked with the biggest brands in the industry including Yeezy, Stone Island and many more.

2pm-2:30pm

๐Ÿ“46-48 Beak Street

Drawing on sports and casual footwear, Paul Smith's sneaker collection includes a range of retro, leather styles. Shop a new take on traditional trainers, in addition to the best-selling 'Basso' sneakers, adorned with the classic Paul Smith stripe.

2:30pm-3:30pm

๐Ÿ“22 Frith Street

Time for a coffee at Soho institution, Bar Italia. Opened in 1949, this buzzing Italian cafรฉ serves excellent coffee alongside a menu of sweet and savoury treats.

3:30pm-4pm

๐Ÿ“21 Brewer Street

Elevate your outfit with streetwear-inspired jewellery from TwoJeys. Founded in Barcelona, TwoJeys premium jewellery gives the perfect effortlessly cool look to any outfit. Shop a range of pendants, earrings, bracelets and chunky rings in-store on Brewer Street.

4pm-5pm

๐Ÿ“59 Broadwick Street

Known as being one of the best menswear destinations in the world, END. stocks an expertly curated collection of luxury fashion and footwear. Visit the two-floor Soho flagship store to shop exclusive sport and streetwear, and an impressive collection of men's sneakers from brands including OFF WHITE, COMME des GARร‡ONS and Nike.

Evening: 5pm - Late

5pm - 8pm

๐Ÿ“30 Rupert Street

Now it's time to kick back and relax at Speedboat Bar, a restaurant which will transport you to the bustling canteens of Bangkok. Settle in for an early dinner of delicious curries and stir fries or enjoy a couple of games of pool and Singha beer before you dine. With a central bar and eclectic Thai pop played throughout the venue, Speedboat Bar offers the ultimate, casual dining experience.

8pm-Late

๐Ÿ“15 Denman Street

Take a short walk to The Queen's Head, a historic British pub founded in 1736. Serving a selection of alcoholic and non-alcoholic drinks, the pub is perfect for a casual drink or two to end the evening. You might even be lucky enough to experience one of the weekly open mic nights, or comedy evenings.

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