An Afternoon of Streetwear Shopping in Soho
1pm-1:30pm
New Era
📍40 Carnaby Street
A must-visit for Streetwear is New Era, the original cap brand used by the MLB, NFL, NBA and more. Specialising in fashion and sports caps, shop authentic products for a range of sports teams alongside other accessories.
1:30pm-2:30pm
Pizza Pilgrims
📍Kingly Court
Renowned for their signature Neapolitan style pizza, it's time for lunch at Pizza Pilgrims. Nestled inside Kingly Court, choose from a menu of much loved classics and traditional flavours with a twist.
2:30pm-3pm
PUMA
📍52-55 Carnaby Street
Next, visit the PUMA store to shop the brand's latest sports-inspired lifestyle products, where sports heritage meets contemporary streetwear design. Shop footwear and accessories across the brand's latest collaborations and innovations, including streetwear classics, the Suede XL.
3pm-3:30pm
Golf Wang
📍57-59 Beak Street
Founded by Tyler the Creator, Golf Wang is known for their eclectic streetwear with distinctive and bold colours. Explore your personal style in-store and shop a range of daring, unconventional designs.
3:30pm-4pm
buns from home
📍63 Broadwick Street
Time for a sweet treat at viral sensation buns from home. Specialising in hand-rolled cinnamon buns, in a range of flavours including Berry Cheesecake and Pistachio, enjoy a bun alongside speciality coffee and cold bottled drinks.
4pm-4:30pm
Aries Arise
📍31 Great Pultney Street
Next stop is Aries Arise, a London label born out of a love of trash culture, graphics, printing and construction. The brand stocks a range of unisex apparel which hails streetwear, and uses repurposing methods to stand against waste. The brand's collection of graphic tees, tracksuits and logo adorned pieces is inspired by subcultures including 90s rave and 80s punk, making their apparel particularly unique.
4:30pm-5pm
OG Kicks
📍19-21 Foubert's Place
Finally head over to Sneakerhead heaven, OG kicks. The sneaker store stocks an impressive collection of authentic, premium trainers with trending brands including Nike, Jordan, Asics and more. As one of only two UK stores, OG Kicks visitors can find the best of high-quality sneakers, and streetwear on Carnaby Street.