24 Hours in Soho
Morning
9am-10:30am
Söderberg
📍36 Berwick Street
Begin your day at Söderberg, a Swedish café serving a twist on the classic British breakfast. Order from a menu of smörrebröd (open sandwiches) and Swedish pastries and continental breakfast trays, served alongisde Johan & Nyström’s specialty coffee.
10:30am-11am
Salomon
📍18 Broadwick Street
Renowned for their outdoor, sports apparel and footwear, Salomon sneakers have made it into the mainstream and taken over streetwear fashion. Shop the brand's extensive collection of sportstyle shoes in-store, incorporating functionality and fashion.
10:30am-11am
Third Man Records
📍1 Marshall Street
Founded by lead singer and guitarist of the White Stripes, Jack White, Third Man Records is an American-founded independently run record label. The Soho store is the first outside of the USA, stocking an extensive collection of vinyls and CDs across a range of genres. Look out for live-music events at Third Man Records' basement venue "The Blue Basement" to discover new and emerging artists.
The Soho record store also features a token-operated recording booth where you can record your own material!
11:30am-12pm
Swatch
📍21 Carnaby Street
Renowned for their revolutionary concepts and creative models, shop Swatch's collection of innovative designs and bright colours alongside their latest collaborations with renowned brands and artists. Swatch is the perfect store to find a timepiece that suits your personal style.
Afternoon
12pm-12:30pm
Axel Arigato
📍19-23 Broadwick Street
Your next stop is iconic trainer and streetwear brand Axel Arigato. Founded in 2014, Axel Arigato brings minimalist, cutting-edge sneaker design to Soho. Each pair is meticulously hand-crafted in Portugal, ensuring the highest quality and durability in your sneakers. Shop the range of sleek, unisex styles in the Soho flagship store.
12:30pm-1:30pm
Breadstall
📍92 Berwick Street
Time for a shopping break and bite to eat at Breadstall, Soho's newest pizza hotspot. Serving a range of flavours from their pizza hatch on Berwick Street, Breadstall serves by the quarter slice, half or whole pizza, made from scratch. Take your pizza to go or take a seat inside and watch the magic happen.
1:30pm-2:30pm
Berwick Street Market
📍Berwick Street
Room left after lunch? Time to explore Soho's finest foodie destination, Berwick Street Market. Offering a range of international cuisine, fruit and vegetable traders and more, there's something to suit every taste.
2:30pm-3pm
Carhartt WIP
📍33-35 Brewer Street
Separate to the original Carhartt workwear brand, Carhartt WIP caters to workwear enthusiasts, with a modern and more stylish twist. Shop a range of accessories, denim, oversized tees, overalls and hoodies in-store, providing the perfect skater meets workwear look.
3pm-5pm
Soho Revue
📍14 Greek Street
Displaying the works of emerging and contemporary artists, the Soho Revue. The gallery is committed to supporting artists through every stage of their careers from educational support and diversification to providing studio space.
5pm-5:30pm
TwoJeys
📍21 Brewer Street
Your next stop is the perfect place to elevate your outfit with streetwear-inspired jewellery - TwoJeys. Founded in Barcelona, TwoJeys premium jewellery gives the perfect effortlessly cool look to any outfit. Shop a range of pendants, earrings, bracelets and chunky rings in-store on Brewer Street.
5:30pm-6:30pm
END.
📍59 Broadwick Street
Known as being one of the best menswear destinations in the world, END. stocks an expertly curated collection of luxury fashion and footwear. Visit the two-floor Soho flagship store to shop exclusive sport and streetwear, and an impressive collection of men's sneakers from brands including OFF WHITE, COMME des GARÇONS and Nike.
Evening
6:30pm-8pm
Speedboat Bar
📍30 Rupert Street
Now it's time to kick back and relax at Speedboat Bar, a restaurant which will transport you to the bustling canteens of Bangkok. Settle in for an early dinner of delicious curries and stir fries or enjoy a couple of games of pool and Singha beer before you dine. With a central bar and eclectic Thai pop played throughout the venue, Speedboat Bar offers the ultimate, casual dining experience.
8pm-10pm
The Queen's Head
📍15 Denman Street
Take a short walk to The Queen's Head, a historic British pub founded in 1736. Serving a selection of alcoholic and non-alcoholic drinks, the pub is perfect for a casual drink or two to end the evening. You might even be lucky enough to experience one of the weekly open mic nights, or comedy evenings.
10pm-Late
Ronnie Scott's
📍47 Frith Street
The night is still young and it's time for a late-night show at Ronnie Scott's. Playing host to the biggest names in the industry, Ronnie Scott's is one of the most famous jazz club worldwide, with excellent music, cocktails and an electric atmosphere.