24 Sustainable Hours in Soho
Morning: 9am-12pm
9am-11am
Söderberg
📍36 Berwick Street
Passionate about traditional Swedish baking, Söderberg offers a delightful selection of hot drinks, breakfast trays, sweet treats and more in their cosy Soho café. From their flour and coffee to their smoked salmon and meats, all of Söderberg's suppliers use sustainable practices.
11am-11:30am
Ffern
📍23 Beak Street
Next, head over to Beak Street to explore Ffern, a natural fragrance maker restoring the art of perfumery to its artisan roots. Each fragrance in-store is organic and uses 100% home compostable packaging (most notable is their mushroom inner!). Ffern was even the first perfume maker to eliminate plastic from their packaging entirely, paving the way for other brands to follow.
11:30am-12pm
Nudie Jeans
📍29 D'Arblay Street
Your next stop is Nudie Jeans, a brand specialising in raw and prewashed denim jeans. The brand repair and re-use pre-owned jeans, with customers being able to trade them back in-store after you have broken them in. The jeans will then be reconditioned, and ready to be resold and worn some more, over and over. In 2023, 5400 old Nudie Jeans products were recycled into new products, and 73,368 repairs were made.
The brand uses 100% certified organic cotton, reduces the use of harmful chemicals in their textiles production and endeavours to reduce their water use.
Afternoon: 12pm-5pm
12pm- 1:30pm
Pure
📍39 Beak Street
Time for some lunch and where better than Pure, a health food restaurant serving an extensive menu to to enjoy in or to takeaway. Order a selection of hot lunches alongside an array of soups, salads, smoothies and hot drinks.
1:30pm-2pm
Aesop
📍41 Lexington Street
Now it's time for some self care with a stop at Aesop, a Melbourne-founded luxury cosmetics brand known for their skincare. Ranging across skin, hair and body care, this Certified B Corporation®'s products are 100% vegan and made from responsibly sourced ingredients. They even ensure all of their suppliers use environmentally responsible processes.
2pm-2:30pm
Crumbs & Doilies
📍Kingly Court
Discover the best bakery in London at Crumbs & Doilies. Perfect for a quick sweet treat, the Kingly Court bakery offers a selection of lovingly handcrafted cupcakes, brownies and cookies and more, made fresh daily in-store.
2:30pm-3:30pm
Nobody's Child
📍47 Carnaby Street
Nobody's Child acknowledge the impact that the fashion industry has on the planet, and actively look for ways to reduce their impact. Known for their stunning womenswear, Nobody's Child use materials from reduced-impact sources including organic farming, recycled feedstock and responsibly-managed farms. The brand is also working to reduce waste in their packaging, with no plastic in sight.
3:30pm-4:30pm
PANGAIA
📍57 Carnaby Street
Next, take a quick walk over to famously sustainable brand, PANGAIA. Known for their minimalist, premium lifestyle products, PANGAIA are dedicated to creating essential products from bio-engineered materials which are powered by nature. All of the brand's products including their sneakers, are vegan, and made using petrochemical-free alternatives to animal leather. Their sneakers and some other products are even made using repurposed waste from discarded grape skins, stalks and seeds!
The brand invests heavily in developing ethically sourced materials from plant-based wate, and developing innovative treatments to reduce water waste and chemicals.
4:30pm-5pm
Mor London
📍12 Ganton Street
Known for their fun and colourful pieces that challenge the norm of traditional jewellery, Mor London has decades of experience jewellery creation. The family run business has remained sustainable in every stage of development from design to finish. They source materials responsibly by using natural components and also limit the use of chemicals to protect its employees and the environment.
Evening: 5pm - Late
5pm-7:30pm
Club Mexicana
📍Kingly Court
Cooking up seriously good vegan cuisine, Club Mexicana's whole menu is entirely meat and dairy free. Dine on meaty jackfruit tacos 'Tofish' and more, of course with one of their iconic frozen margaritas in hand.
7:30pm-Late
Nightjar
📍Kingly Court
Looking for a post dinner drink? Visit our favourite underground cocktail bar in Kingly Court for a selection of stunning cocktails. Mixing a cool lounge atmosphere with old-school glamour, Nightjar breathes new life into classic cocktails, with world-renowned presentation.