24 Hours of Treating Yourself in Soho
Morning: 9am-12pm
9am-10:30am
Dishoom
📍22 Kingly Street
Fuel up for a day in Soho at Bombay-inspired restaurant, Dishoom. Paying homage to the Irani cafés and the food of all Bombay, try a range of breakfast classics with a twist. For example, the traditional bacon butty turned Bacon and Egg Naan Roll, or Big Bombay, a fully-loaded combination of smoked streaky bacon, pork sausages, masala baked beans and buttered pau buns.
10:30am-11am
Le Labo
📍77 Beak Street
Treat yourself to a new scent from Le Labo, a New York founded fragrance brand. Famous for their extensive range of never-used-before scents and ingredients, Le Labo fragrances are some of the most popular in the world. Viral favourites include Santal 33 and Another 13.
11am-11:30am
JW Anderson
📍2 Brewer Street
Next, stop by JW Anderson, a luxury fashion brand known for their contemporary interpretation of gendered clothing. The brand's only UK store resides in Soho, stocking their award-winning menswear and womenswear, latest collections and thought-provoking silhouettes.
11:30am-12pm
A.P.C
📍48 Lexington Street
Your next stop is Parisian apparel brand A.P.C. Renowned for their timeless collection of luxury women's and men's clothing, all of A.P.C's pieces embody casual elegance,
Afternoon: 12pm-5pm
12pm-12:30pm
Donutelier
📍50 Carnaby Street
Time for a sweet treat and where better than Carnaby Street hotspot, Donutelier. Taking the classic donut to the next level, Donutelier offers the perfect afternoon pick-me-up. Sit back and relax in the boutique bakery and watch the expert pâtissiers at work. Make sure to try the Carnaby Toffee Pudding, a twist on the classic British Desert, and created exclusively for the Carnaby Street bakery.
12:30pm-1:30pm
Skin Laundry
📍9 Newburgh Street
Next, treat yourself to a spot of pampering from Skin Laundry. Specialising in safe and effective laser facials, this luxury skincare clinic offers a range of facials and skin treatments for all skin types.
1:30pm-2pm
Aesop
📍41 Lexington Street
Follow your pampering session with skincare shopping at Aesop, a Melbourne-founded luxury cosmetics. Shop a range of face and body products, world renowned for their natural ingredients and results.
2pm-3:30pm
The Counter
📍15 Kingly Street
Indulge in the fresh and vibrant cuisine of Turkey and other countries surrounding the Aegean sea, at this coastal cuisine inspired restaurant. The Counter celebrates the traditions of Mediterranean cuisine with mezze, open-fire grill cooking and quality seafood dishes, perfect for a casual, delicious lunch.
3:30pm-4pm
Axel Arigato
📍19-23 Broadwick Street
Your first post-lunch stop is Axel Arigato, world renowned for their sleek, luxury footwear. Fusing minimalism with contemporary design, the brand's trainers are hand-crafted with care and quality materials. Shop sleeker styles or opt for chunkier, skate-style pairs for a more casual look. The store also stocks a range of luxury streetwear apparel, perfect for pairing with your new kicks.
4pm-4:30pm
PANGAIA
📍57 Carnaby Street
Head over to Carnaby Street to shop PANGAIA's luxury collection of minimalist, sustainable clothing. With a range of cardigans, hoodies, t shirts and more, the quality of PANGAIA's clothing is undeniable, while also being environmentally conscious.
4:30pm-5pm
Missoma
📍56 Carnaby Street
Just next door is iconic jewellery brand Missoma. Shop the latest collections of affordable and long-lasting demi-fine and solid gold jewellery. Championing self expression, Missoma is fashion-forward and durable, making their pieces perfect for elevating everyday outfits. The Carnaby Street store also has a welding station, where you can treat yourself to a permanent bracelet.
Evening: 5pm - Late
5pm-6pm
Antidote
📍12 Newburgh Street
Enjoy a pre-dinner glass of wine at Antidote, a cosy and vibrant wine bar & shop. With counter seating, a selection of organic wines and al-fresco seating, Antidote offers a casual, chic dining experience in the heart of Soho.
6pm-7:30pm
Bébé Bob
📍37 Golden Square
Treat yourself to lunch from Bébé Bob, sister restaurant to the iconic Bob Bob Ricard. Specialising in rotisserie chicken, caviar and champagne, the restaurant provides a luxurious yet relaxed dining experience.
7:30pm-10:30pm
Catch a show
Time for a night of magic in the West End. Soho is surrounded by some of the most famous theatres in the world, playing host to the greatest shows on the West End. From upbeat musicals and comedies to high-tension plays and opera, there's something for everyone to enjoy for an unforgettable evening.
10:30pm-Late
Disrepute
📍Kingly Court
Hidden in the basement of Kingly Court, Disrepute offers a selection of expertly curated drinks, impeccable service and 60's counterculture. Enjoy a post-show drink or two with each cocktail being presented as a short story.
Providing the plush sofas and quiet corners for groups, small and large, Disrepute is the place to be for a luxury cocktail lover.