Established in 1952 as a sportswear brand by Wimbledon champion, Fred Perry, the first collection included a two button shirt complete with a Laurel Wreath logo.

The M3 shirt continues to be made in England with the same iconic styling detail today. The collection offers a sharp, directional take on signature Fred Perry styles; many of the garments are crafted in Britain using traditional techniques and materials.

The Newburgh shop houses a selection of Men's and Women's collections including footwear and accessories. Special collaboration and blank canvas projects with designers such as Raf Simons can also be found alongside the exclusive Friends of Fred concept.



12 Newburgh Street, London, W1F 7RP

Contact Details

020 7734 4494





Opening Times

Monday-Saturday: 11:00 - 19:00
Sunday: 11:30 - 18:00