National Fragrance Week
16th-22nd March
National Fragrance Week 2026
16th-22nd March
This March, The Fragrance Foundation UK is leading a national week of celebration for the fragrance industry. Explore Soho's fragrance and beauty scene, and discover your new signature scent.
Natural Fragrances from Ffern
Born out of a simple vision to restore perfumery to its artisan roots, Ffern creates organic and vegan fragrances which don't compromise on quality.
Ffern creates four limited-edition, artisanal fragrances per year to align with each season: Summer, Spring, Autumn and Winter. Discover the current scent of the season in-store today,
Artisanal Luxury at Le Labo
High-end, artisan perfume brand Le Labo was founded in New York in 2006 by two friends wanting to create a scented revolution in a world of conventional perfumery. The brand is famous for their "slow perfumery" philosophy and scents which are genderless, minimalist and long lasting. Scents are blended by hand in-store to order, ensuring freshness and a personalised touch unlike anywhere else.
Discover the latest scents and iconic cult classics like Santal 33 at the Beak Street store.
Charlotte Tilbury
Discover Charlotte's entire beauty wardrobe of best-selling makeup and skincare at the Beauty Wonderland store on Carnaby Street. The store is also home to the brands collection of fragrances including the 6-scent "Collection of Emotions", "Scent of a Dream" and fragrance discovery sets.
Pixi Beauty
Since opening their Soho flagship in 1999, Pixi's mission has been to bring out the natural beauty in everyone. Known for their glowy makeup that enhances your features, the brand also offers a line of perfumes, "PixiPerfume" consisting of three distinct and fresh scents.
The best of beauty & fragrance
Discover everything Soho has to offer...