Pride in Soho
London Pride Parade
🗓Saturday 5th July
Returning to London this July, the London Pride Parade will be making it's way through the heart of the West End, spreading happiness wherever it goes. Made up of hundreds of LGBTQ+ community groups, charities and non-profits, the parade is fully inclusive and provides a platform to every part of the community.
Come along, have a blast and support in the campaign for equality!
Carnaby Street's Summer Installation
🗓Until 18th August
A stunning celebration of love, identity and community, Carnaby Street has gone rainbow for summer! Spanning the length of the entire street and making for the perfect photo moment, show your Pride in the beating heart of London's LGBTQ+ scene.
Whether you are exploring Soho's famous shopping scene or dining in one of the world-class restaurants, make sure to stop by the colourful aerial installation.
Soho's LGBTQ+ History
With an array of bars and shops at the heart of London's queer scene, Soho has long been the heart of championing individuality and pride for the LGBTQ+ community.
Soho's queer history originates back to secret clubs where the LGBTQ+ communities would meet despite the risk of persecution. Throughout the 1920's and 30's Soho was home to a thriving club scene with several gay-friendly venues lining the streets. Now centred around Old Compton Street with notable venues such as The Admiral Duncan and G-A-Y bar, Soho remains home to LGBTQ+ positivity.
Show your Pride at MAC
📍46 Carnaby Street
🗓 Saturday 5th July
This Pride Parade, visit the newly-opened MAC store on Carnaby Street for the ultimate experience. Expect DJ sets (11pm-2pm and 2pm-4pm), games, drag hosts and more, all alongside MAC's iconic makeup products and newest releases - the perfect way to express yourself.
The Aesop Queer Library
📍41 Lexington Street
🗓3rd-6th July
Dive into the literacy history of the LGBTQ community at Aesop's annual Queer Library pop-up. Perfect for a pit stop on London Pride Parade day, visit the store from 3rd-6th July to explore complimentary books by LGBTQIA+ writers, showcasing the transformative power of queer storytelling.
Party at The Little Violet Door
📍9 Kingly Street
🗓Saturday 5th July
Soho's favourite house party invites you to celebrate Pride in style. On Saturday 5th July, The Little Violet Door will be open all day, with bottomless brunch from 12pm-5pm, perfect for fuelling up before the Pride in London march! Looking for an after march party? The venue will be open as usual with an iconic DJ led house party, good vibes, dancing and cocktails from 9pm -late.
Throughout June until 5th July, The Little Violet Door will also be serving up their limited-edition PRIDE cocktail - the Kinky Boots - a fabulous mix of Absolut vodka, raspberry & vanilla, served with a rainbow strip. Even better, £1 from every sale will be donated to Stonewall Charity, a non-profit standing up for LGBTQ+ people everywhere.
By night, the basement will get wild with a takeover by Thursday Dating, calling queer singles from across the city for a night of drinks, dancing and mischief. The resident DJ’s will be spinning disco anthems live from the Kitchen Island to close off PRIDE in true house party fashion.
Wolf & Badger
📍102 Berwick Street
Windows up, proud and loud! Wolf & Badger are celebrating all love at Wolf & Badger with their Pride windows in collaboration with Gay Times. Visit the store to take a look at the Illustrations by the amazing Ben Jomo, bringing the space to life just in time for the Pride parade on 5th July.
Come by, feel the love, and join the celebration!
Axel Arigato's PRIDE Party
📍19-23 Broadwick Street
🗓 Saturday 5th July
This Pride Parade, Axel Arigato is bringing back their iconic PRIDE party in partnership with NOT A PHASE, a charity working to uplift the lives of trans+ adults across the UK.
Celebrate every member of the LGBTQIA+ community with good vibes and sounds by Miller Black, Malika Green, Glade Marie and more from 2pm-8pm.
Party through Pride Month
Miznon's Pride Party
📍8-12 Broadwick Street
🗓Tuesday 15th July
Miznon are excited to be hosting a Pride celebration on 15th July featuring a live DJ and a partnership with Not A Phase charity, committed to uplifting and improving the lives of trans+ adults in the UK. £1 will be added to every bill throughout Pride month, with a Pride Paloma cocktail on offer for the week Pride Parade, with profits going to Not A Phase.
Pixi with Pride
Celebrate love, inclusivity, and self-expression, the Pixi way this Pride with makeup touch ups and expert advice, perfect for getting that Pride look.
MÜHLE
MÜHLE will be offering 20% off across all treatments including Haircuts, Hot towel shaves (face and or head), Beard Sculpts and Organic Facials for "Get Ready for Pride" in the week running up the main parade day, from 2nd-5th July.
Supporting Soho's LGBTQ+ founded brands
MALIN + GOETZ
Founded by partners Matthew Malin and Andrew Goetz, the couple met in an East Village gay bar and founded their iconic skincare brand in 2004. Making skincare simpler, MALIN + GOETZ mission is to keep all of their products authentic, easy-to-use and fitting of a modern lifestyle.
Stay for pride parade weekend