Pride in Soho
London Pride Parade
Saturday 5th July
Returning to London this July, the London Pride Parade will be making it's way through the heart of the West End, spreading happiness wherever it goes. Made up of hundreds of LGBTQ+ community groups, charities and non-profits, the parade is fully inclusive and provides a platform to every part of the community.
Come along, have a blast and support in the campaign for equality!
Soho's LGBTQ+ History
With an array of bars and shops at the heart of London's queer scene, Soho has long been the heart of championing individuality and pride for the LGBTQ+ community.
Soho's queer history originates back to secret clubs where the LGBTQ+ communities would meet despite the risk of persecution. Throughout the 1920's and 30's Soho was home to a thriving club scene with several gay-friendly venues lining the streets. Now centred around Old Compton Street with notable venues such as The Admiral Duncan and G-A-Y bar, Soho remains home to LGBTQ+ positivity.
Supporting Soho's LGBTQ+ founded brands
MALIN + GOETZ
Founded by partners Matthew Malin and Andrew Goetz, the couple met in an East Village gay bar and founded their iconic skincare brand in 2004. Making skincare simpler, MALIN + GOETZ mission is to keep all of their products authentic, easy-to-use and fitting of a modern lifestyle.
Miznon's Pride Party
Miznon are excited to be hosting a Pride celebration on 15th July, featuring a live DJ and a partnership with Not A Phase charity, committed to uplifting and improving the lives of trans+ adults in the UK. £1 will be added to every bill throughout Pride month, with a Pride Paloma cocktail on offer for the week Pride Parade, with 50% of profits going to Not A Phase.
Pixi with Pride
Celebrate love, inclusivity, and self-expression, the Pixi way Visit the store on Saturday 28th June for the Pixi Pride party, with music, drinks and makeup touch ups. Guests will receive a gift with purchase when they spend £50 or more and there will also be a live glitter and glow station - perfect for getting that Pride look.
MÜHLE
MÜHLE will be offering 20% off across all treatments including Haircuts, Hot towel shaves (face and or head), Beard Sculpts and Organic Facials for "Get Ready for Pride" in the week running up the main parade day, from 2nd-5th July.