Pride in Soho
London Pride Parade
🗓Saturday 5th July
Returning to London this July, the London Pride Parade will be making it's way through the heart of the West End, spreading happiness wherever it goes. Made up of hundreds of LGBTQ+ community groups, charities and non-profits, the parade is fully inclusive and provides a platform to every part of the community.
Come along, have a blast and support in the campaign for equality!
Soho's LGBTQ+ History
With an array of bars and shops at the heart of London's queer scene, Soho has long been the heart of championing individuality and pride for the LGBTQ+ community.
Soho's queer history originates back to secret clubs where the LGBTQ+ communities would meet despite the risk of persecution. Throughout the 1920's and 30's Soho was home to a thriving club scene with several gay-friendly venues lining the streets. Now centred around Old Compton Street with notable venues such as The Admiral Duncan and G-A-Y bar, Soho remains home to LGBTQ+ positivity.
The Aesop Queer Library
📍41 Lexington Street
🗓3rd-6th July
Dive into the literacy history of the LGBTQ community at Aesop's annual Queer Library pop-up. Perfect for a pit stop on London Pride Parade day, visit the store from 3rd-6th July to explore complimentary books by LGBTQIA+ writers, showcasing the transformative power of queer storytelling.
Party at The Little Violet Door
📍9 Kingly Street
🗓Saturday 5th July
Soho's favourite house party invites you to celebrate Pride in style. On Saturday 5th July, The Little Violet Door will be open all day, with bottomless brunch from 12pm-5pm, perfect for fuelling up before the Pride in London march! Looking for an after march party? The venue will be open as usual with an iconic DJ led house party, good vibes, dancing and cocktails from 9pm -late.
Throughout June until 5th July, The Little Violet Door will also be serving up their limited-edition PRIDE cocktail - the Kinky Boots - a fabulous mix of Absolut vodka, raspberry & vanilla, served with a rainbow strip. Even better, £1 from every sale will be donated to Stonewall Charity, a non-profit standing up for LGBTQ+ people everywhere.
By night, the basement will get wild with a takeover by Thursday Dating, calling queer singles from across the city for a night of drinks, dancing and mischief. The resident DJ’s will be spinning disco anthems live from the Kitchen Island to close off PRIDE in true house party fashion.
Party through Pride Month
Miznon's Pride Party
📍8-12 Broadwick Street
🗓Tuesday 15th July
Miznon are excited to be hosting a Pride celebration on 15th July featuring a live DJ and a partnership with Not A Phase charity, committed to uplifting and improving the lives of trans+ adults in the UK. £1 will be added to every bill throughout Pride month, with a Pride Paloma cocktail on offer for the week Pride Parade, with profits going to Not A Phase.
Sofar x Pride in London
📍Location revealed 36 hours before...
🗓Monday 30th June
Join Sofar's Queer-centred event this Pride month celebrating music, connection and community. Known for their iconic, intimate gigs, Sofar Sounds brings people together to create an open and welcoming space for all. Wait in anticipation as ticket holders will receive the gig location just 36 hours before the show!
Book tickets now, with all proceeds being donated to Pride in London, supporting the LGBTQIA+ community.
Pixi with Pride
Celebrate love, inclusivity, and self-expression, the Pixi way Visit the store on Saturday 28th June for the Pixi Pride party, with music, drinks and makeup touch ups. Guests will receive a gift with purchase when they spend £50 or more and there will also be a live glitter and glow station - perfect for getting that Pride look.
MÜHLE
MÜHLE will be offering 20% off across all treatments including Haircuts, Hot towel shaves (face and or head), Beard Sculpts and Organic Facials for "Get Ready for Pride" in the week running up the main parade day, from 2nd-5th July.
Supporting Soho's LGBTQ+ founded brands
MALIN + GOETZ
Founded by partners Matthew Malin and Andrew Goetz, the couple met in an East Village gay bar and founded their iconic skincare brand in 2004. Making skincare simpler, MALIN + GOETZ mission is to keep all of their products authentic, easy-to-use and fitting of a modern lifestyle.
Stay for pride parade weekend