24 Hours of Streetwear Shopping in Soho
Morning: 9am-12pm
9am-10am
Bar Italia
📍22 Frith Street
Open from 7am, visit Soho's Bar Italia. Opened in 1949 by the Polledri family, the venue has become a favourite amongst locals for it's quality hot brews and buzzing environment. Kickstart your morning with one of their famous coffees, alongside freshly baked pastries.
10am-10:30am
Footpatrol
📍80 Berwick Street
Your first streetwear stop of the day is Footpatrol, London's best known trainer destination. Stocked with the biggest brands in the game like Nike, adidas Originals, Puma, Converse and more, Footpatrol has everything you need to elevate your streetwear game.
10:30am-11am
END.
📍59 Broadwick Street
Stocking a mix of innovative and directional menswear, END. is the ultimate streetwear destination for the fashion-conscious. The brand curates a collection of luxury, emerging designers, sports and streetwear consisting of pieces from over 400 brands. Boasting brands including OFF-WHITE, adidas, VISVIM and more, shop world-renowned streetwear designers at the Broadwick Street store.
11am-11:30am
TwoJeys
📍21 Brewer Street
Next up is TwoJeys, a premium jewellery label based on Brewer Street. The store stocks a range of rings, pendants, bracelets and earrings, with unique designs and a chunky feel, perfect for giving any basic outfit an extra lift. The store also stocks a range of branded apparel including comfy, oversized hoodies, perfect for an effortless look.
11:30am-12pm
John Lennon 'Imagine' Bench
📍Top of Carnaby Street, outside Liberty
Your next stop is the life-size sculpture of iconic singer/songwriter John Lennon. Created in 2009 by Lawrence Holofcener, the sculpture was brought to Carnaby Street in 2021 and could not be more fitting with Soho's musical history.
Sitting on a bench with his arms outstretched, the sculpture makes for the perfect photo opportunity or place to relax with a coffee.
Afternoon: 12pm-5pm
12pm-1:30pm
Chilango
📍24 Brewer Street
Time for some lunch at Mexican restaurant Chilango. Sit back and relax in the casual venue with a mind-blowing Mexican menu. Choose from a selection of buildable Burritos, Hotboxes, Salads, Tacos, Nachos and more, and maybe a cheeky midday margarita?
1:30pm-2pm
Palace
📍26 Brewer Street
Just next door, and known for their unique designs, Palace Skateboards is heavily influenced by 90s pop culture, with an instantly recognisable style founded throughout their boards and apparel. Shop skateboards and skating hardware, alongside casual streetwear in the Brewer Street store.
2pm-2:30pm
Puma
📍52-55 Carnaby Street
Next, visit the PUMA store to shop the brand's latest sports-inspired lifestyle products, where sports heritage meets contemporary streetwear design. Shop footwear and accessories across the brand's latest collaborations and innovations, including streetwear classics, the Suede XL and more.
2:30pm-3pm
Supreme
📍2/3 Peter Street
Time to explore one of Soho's most iconic streetwear shops, Supreme. World renowned amongst skaters and the fashion forward, Supreme works with artists, designers and more to create exciting collaborations. Shop casual skate apparel and streetwear in the Peter Street store.
3pm-3:30pm
Golf Wang
📍57-59 Beak Street
Founded by Tyler the Creator, Golf Wang is known for their eclectic streetwear with distinctive and bold colours. Explore your personal style in-store and shop a range of daring, unconventional designs.
3:30pm-4pm
buns from home
📍63 Broadwick Street
Indulge in an afternoon sweet-treat at buns from home, specialising in hand-rolled cinnamon buns, in a range of flavours. Discover Berry Cheesecake and Pistachio and more, alongside speciality coffee and cold bottled drinks.
4pm-4:30pm
OG Kicks
📍19-21 Foubert's Place
Next stop is OG Kicks. The sneaker store stocks an impressive collection of authentic, premium trainers with trending brands including Nike, Jordan, Asics and more. As one of only two UK stores, OG Kicks visitors can find the best of high-quality sneakers, and streetwear on Carnaby Street.
4:30pm-5pm
Cole Buxton
📍52 Marshall Street
Rethinking retail, the Cole Buxton Flagship store acts as a lens revealing the inner workings of this grassroots British menswear brand. With the in-store product adjacent to the atelier, the line between consumer and designer is blurred. Watch the designers at work and see the process of how the brand creates it's signature, streetwear-vibe silhouettes.
Evening: 5pm - Late
5pm-5:30pm
Axel Arigato
📍19-23 Broadwick Street
Your final shop of the day is Axel Arigato, world renowned for their sleek, unisex footwear. Fusing minimalism with contemporary design, shop sleeker styles or opt for chunkier, skate-style pairs for a more casual look. The store also stocks a range of streetwear apparel, including t shirts and cardigans,
5:30pm-7pm
John Snow
📍39 Broadwick Street
Kickstart your evening in Soho with drinks at historical pub, John Snow. Serving up Yorkshire ales and more, the pub is laid-back and welcoming, perfect for a casual late afternoon drink before dinner at BAO.
7pm-8:30pm
BAO
📍53 Lexington Street
Next, indulge in some dinner at BAO, an intimate restaurant on Lexington Street serving authentic Taiwanese street food. The restaurant specialises in 'Xiao Chi' (substantial snacks) and 'Bao' (steamed milk buns), each individually made to secret recipe.
8:30pm-Late
Two Floors
📍2-4 Kingly Street
Top off your day of shopping and dining at Soho's newest cocktail bar. Two Floors is back and better than ever in, with a wooden bar top, mix of Japanese listening bar and classic cocktail bar vibes, dim lights and comfy seating. Sit back and relax with friends, with good music and a carefully curated drinks list to showcase a spectrum of spirits and wines from around the world.