48 Hours of Streetwear Shopping in Soho
Day 1: Morning
9am-10:30am
My Place
21 Berwick Street
Kickstart your morning at My Place, taking the classic English breakfast to the next level. Try the delicious 'My Place Breakfast', combining poached eggs, mashed avocado, sourdough and marmite - love it or hate it, it's certainly adventurous! If that doesn't take your fancy, the restaurant serves an extensive menu of classic English and American breakfast foods including breakfast burgers , granola and pancake stacks.
10:30am-11am
Eastpak
35 Carnaby Street
Next up is Eastpak, renowned for their durable, stylish backpacks and travel gear and is in recent years a staple in urban streetwear culture. Did you know the brand was originally founded in 1952 to support the U.S. Military? The Carnaby Street store showcases Eastpak’s core collections of backpacks, travel luggage, and accessories, while serving as a physical hub for launching the brand’s most anticipated collaborations.
11am-11:30am
Carhartt WIP
33-35 Brewer Street
Separate to the original Carhartt workwear brand, Carhartt WIP caters to workwear enthusiasts, with a modern and more stylish twist. Shop a range of accessories, denim, oversized tees, overalls and hoodies in-store, providing the perfect skater meets workwear look.
11:30am-12pm
Supreme
2-3 Peter Street
Time to explore one of Soho's most iconic streetwear shops, Supreme. World renowned amongst skaters and the fashion forward, Supreme works with artists, designers and more to create exciting collaborations. Shop skate apparel and streetwear in the Peter Street store.
Day 1: Afternoon
12pm-12:30pm
Golf Wang
57-59 Beak Street
Founded by Tyler the Creator, Golf Wang is known for their eclectic streetwear with distinctive and bold colours. Explore your personal style in-store and shop a range of daring, unconventional designs.
12:30pm-1:30pm
El Pollote
13 Ganton Street
Bringing South American flare to Soho, it's time for lunch at El Pollote. Set to a playlist of Reggaeton, dig into Latino Fried Chicken and Venezuelan street food classics including Arepas, and even indulge in an afternoon cocktail or two?
1:30pm-3pm
Frameless
6 Marble Arch
Need a break from shopping? A short walk from Soho, visit FRAMELESS a viral, immersive art world and multi-sensory experience. Explore four galleries and over 40 masterpieces, stepping inside world-famous masterpieces.
3pm-3:30pm
Department of Coffee and Social Affairs
3 Lowndes Court
Take a break at The Department of Coffee and Social Affairs (DOCOA), situated just off of Carnaby Street. Recognised as the leading coffee company in the UK on more than one occasion, DOCOA offers the best single estate coffee from around the world. Upstairs find their Espresso Bar and below the infamous Brew Bar. Sit and enjoy the atmosphere or grab and go.
3:30pm-4pm
Axel Arigato
19-23 Broadwick Street
Your next stop is Axel Arigato, world renowned for their sleek, unisex footwear. Fusing minimalism with contemporary design, the brand's trainers are hand-crafted with care and quality materials. Shop sleeker styles or opt for chunkier, skate-style pairs for a more casual look. The store also stocks a range of streetwear apparel, perfect for pairing with your new kicks.
4pm-4:30pm
Crosstown
4 Broadwick Street
Treat yourself to a sweet treat from Crosstown. Serving donuts made fresh in-store daily, it's hard to choose between the mouth-watering flavours on offer. Discover everything from Chilli Chocolate, Coffee Custard Scroll, Peanut Butter Berry and CrémeBrûlée.
4:30pm-4:45pm
The Spirit of Soho Mural
Broadwick Street, on the side of RS No.9 on Carnaby Street
Next, visit The Spirit of Soho Mural on Broadwick Street. Created in 1991, the colourful mural celebrates the characters and venues which make Soho so special. The mural is crowned by St Anne, with her skirt forming the area's streets and lanes, with popular Soho institutions intertwined in the design including the Palladium, Carnaby Street and Ronnie Scott's.
Day 1: Evening
4:45pm-6pm
The Blue Posts
28 Rupert Street
Your next stop is The Blue Posts on Rupert Street, a traditional Georgian pub that has been operating since 1739! Enjoy a casual drink and pub snack, with a selection of cocktails, wines and ales on offer.
6pm-7:30pm
Kiln
58 Brewer Street
Serving simple and traditional cuisine, KILN uses wood burning kiln ovens to create their delicious dishes. The menu is inspired by the the rural simplicity of the Thai borderlands, were Burmese and Yunanese spices are cooked over open fire. Enjoy an evening meal of British-bred meat, daily-changing noodle dishes and more, watching as chefs prepare in the open kitchen. Diners can even sit at the counter in front of the open kitchen to get a better look.
7:30pm-10pm
21Soho
3-5 Sutton Row
Ready for a laugh? Book tickets for Soho's largest comedy stage for a night of belly-hurting laughter. 21Soho's weekly Friday and Saturday night 21Soho Presents... performances showcase a handpicked line-up of the finest comedians. Expect a night of talent and nonstop fun.
Overnight Stays in Soho
Day 2: Morning
9am-10:30am
The Breakfast Club
11 Berwick Street
Kick off your second morning in Soho with a delicious meal at The Breakfast Club. Known for their classic fry ups and pancake stacks, the restaurant offers an extensive menu with plenty of options for every taste.
10:30am-11am
John Lennon 'Imagine' Bench
Top of Carnaby Street, outside Liberty
Your next stop is the life-size sculpture of iconic singer/songwriter John Lennon. Created in 2009 by Lawrence Holofcener, the sculpture was brought to Carnaby Street in 2021 and could not be more fitting with Soho's musical history. Sitting on a bench with his arms outstretched, the sculpture makes for the perfect photo opportunity with one of the world's greatest musicians.
11am-11:30am
GANNI
36 Beak Street
Switch up the pace with a morning of Copenhagen streetstyle shopping. Start your day at Danish brand GANNI, specialising in ready-to-wear collections, inspired by the beautiful aesthetics seen in Copenhagen streetwear. Shop the brand's range of minimalist and effortless apparel and accessories in-store on Beak Street.
11:30am-12pm
Footpatrol
80 Berwick Street
Your first sneaker stop of the day is Footpatrol, London's best-known footwear destination. The brand is renowned for stocking the most desirable footwear from sought after brands, alongside streetwear apparel and accessories. Shop a range of brands including Nike, adidas Originals, Reebok and more in the Soho store.
12pm-12:30pm
Samsøe Samsøe
47 Beak Street
A short walk away, Samsøe Samsøe combines the ease of Copenhagen street style with a quintessentially Scandinavian spirit. Shop their contemporary, minimalist collections in-store to take your wardrobe to the next level.
Day 2: Afternoon
12:30pm-1:30pm
Berwick Street Market
Berwick Street
Grab some lunch at Soho's finest foodie destination, Berwick Street Market. Offering a range of international cuisine, fruit and vegetable traders and more, there's something to suit every taste.
1:30pm-2pm
adidas Originals
8 Foubert's Place
After lunch, head over to Foubert's Place, where you'll find the adidas Originals store, exclusive to Soho. The flagship store is a streetwear style hub, stocking adidas' original, retro-feel collection including Sambas, Campus' and Superstar trainers.
2pm-3pm
Aimé Leon Dore
32 Broadwick Street
Merging the realms of streetwear and luxury, Aimé Leon Dore offers menswear and womenswear with a strong focus on simplicity. The brand creates timeless work through their unique aesthetic, appealing to high fashion and streetwear enthusiasts alike.
3pm-3:30pm
Patta
6 Silver Place
Your next stop is Patta, one of the world's sharpest streetwear brands. Founded in Amsterdam, Patta boasts some of the best knitwear in the streetwear game, with bold graphics and an unmistakeable edge. The brand encourages people to make a statement and express your individuality with the clothes you wear.
3:30pm-5pm
The Photgrapher's Gallery
16-18 Ramillies Street
Take a break from shopping for a visit to The Photographer's Gallery, the UK's first public gallery dedicated to photography as an art form. The gallery displays a range of works from experts to novices, with regularly changing exhibitions and events.
Day 2: Evening
5pm-5:30pm
Cole Buxton
52 Marshall Street
Rethinking retail, the Cole Buxton Flagship store acts as a lens revealing the inner workings of this grassroots British menswear brand. With the in-store product adjacent to the atelier, the line between consumer and designer is blurred. Watch the designers at work and see the process of how the brand creates it's signature, streetwear-vibe silhouettes.
5:30pm-6pm
END.
59 Broadwick Street
Stocking a mix of innovative and directional menswear, END. is the ultimate streetwear destination for the fashion-conscious. The brand curates a collection of luxury, emerging designers, sports and streetwear consisting of pieces from over 400 brands. Boasting brands including OFF-WHITE, adidas, VISVIM and more, shop world-renowned streetwear designers at the Broadwick Street store.
6pm-7pm
The Ganton Arms
18-20 Ganton Street
Start your evening with a drink at The Ganton Arms, serving a host of classic lagers and craft beers as well as a premium range of wines and spirits and soft drinks. With a bustling, fun atmosphere, The Ganton Arms is the place to be for a relaxing tipple or two pre-dinner.
7pm-9pm
Korean Dinner Party
Kingly Court
Time for some dinner at Korean Dinner Party in Kingly Court, inspired by LA's Koreatown. Dine on cocktails, craft sake and East-meets-West dishes to the soundtrack of Korean hip-hop.
9pm-Late
Basement Sate
8 Broadwick Street
Your next stop is Basement Sate, an underground bar serving desserts exclusively, with cocktails designed to complement them. Experience a night of new tastes and unexpected combinations in this vibrant, speakeasy style bar.