24 Hours of The Finer Things in Soho

Morning: 9am-12pm

9am-11am

πŸ“155 Wardour Street

Begin your day with breakfast at L'ETO, a restaurant that focuses on the flavours of the Mediterranean in an all-day dining experience. The breakfast menu boasts sweet dishes including Ricotta Pancakes and Plum Caramelised French Toast, as well as savoury, with Truffled Scrambled Eggs, Chill Poached Eggs and more. The pièce de résistance is of course the irresistible dessert selection including home-made cakes and tarts decorated with fresh fruits.

11am-11:30am

πŸ“36 Beak Street

Your first shopping destination is Danish brand GANNI, specialising in ready-to-wear collections, inspired by the beautiful aesthetics seen in Copenhagen. Shop the brand's range of contemporary apparel and accessories in-store on Beak Street.

11:30am - 12pm

πŸ“20 Beak Street

Dressing women for all occasions throughout the seasons, Parisian brand ba&sh mixes freedom with timeless elegance. Achieve the effortless, Parisian chic look in-store with the brand's collection of bohemian style dresses, shirts, blazers and more.

Afternoon: 12pm-5pm

12pm-1pm

πŸ“31 Berwick Street

Treat yourself to a bespoke suit from Chris Kerr, tailoring in the strictest Savile Row tradition combined with a relaxed Soho attitude. Chris and his son Eddie have been tailoring since the sixties, creating genuine bespoke suits by their own hand with no rules - you want it? You got it.

1pm-2pm

πŸ“40 Berwick Street

Looking to get a new piercing? Sacred Gold's specialist piercers are experts in jewellery curation, applying their love of body adornment to every client they see in store, with recommendations and placement advice. Sacred Gold boasts Europe's largest BVLA, the world's finest manufacturer of body jewellery.

2pm-3:15pm

πŸ“30-32 Foubert's Place

Next, is lunch at Zahter, serving a menu of delicious Istanbulite cuisine. The restaurant's ingredient and seasonally led menu encompasses finely crafted dishes and exotic tastes around a wood and charcoal oven. Expect welcoming Turkish hospitality and a stylish, memorable dining experience.

3:15pm-4:15pm

πŸ“17-18 Golden Square

Your next stop is Frith Street Gallery. Founded in 1989 the gallery is famed for it's innovative exhibition programme, highlighting contemporary artists. Discover art displays across painting, film, performance and more.

4:15pm-4:30pm

πŸ“Broadwick Street, on the side of RS No.9 on Carnaby Street

Next, visit The Spirit of Soho Mural on Broadwick Street. Created in 1991, the colourful mural celebrates the characters and venues which make Soho so special. The mural is crowned by St Anne, with her skirt forming the area's streets and lanes, with popular Soho institutions intertwined in the design including the Palladium, Carnaby Street and Ronnie Scott's.

4:30pm-5pm

πŸ“8 Newburgh Street

Inspired by 80's glamour evening wear, get summer ready at the most fabulous swimwear store in town. Oceanus stocks a stunning range of luxury resort wear and beach-inspired accessories, guaranteed to make heads turn. Discover the collection at the brand's only UK store in Soho.

Evening: 5pm - Late

5pm-8pm

πŸ“28 Rupert Street

Based in the basement of one of Soho's finest pubs, The Blue Posts, Evelyn's Table is an intimate Michelin star restaurant led by Head Chef, Seamus Sam. The restaurant has held Michelin star status since 2022, and is reservation only, with 12 seats per reservation for a divine 5-course meal.

The restaurant is open for two sittings Monday – Friday, at 6pm and 8.45pm and for three on Saturdays, at 1pm, 6pm and 8.45pm. Make sure to book ahead of time for one of the finest dinners in Soho.

8pm - Late

πŸ“14 Denman Street

Follow your Michelin star dinner with drinks with drinks at SOMA, a basement speakeasy cocktail bar. Curated and brought to you by the team behind Soho favourite, Kricket, the venue provides a romantic mood with low-lit interiors and an extensive cocktail list.

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