Young British hair brand BLEACH, the pioneers of dip-dyes, rainbow hues and silver sheens host their kaleidoscopic salon in Berwick Street.
Started by Alex Brownsell, BLEACH is the place to go in Soho for that on-trend dye job. Step inside for cut, colour, highlights, root treatments and blow drys. The salon now houses BLEACH's debut makeup collection complete with eye shadows, contour powders, lip kits and more in a range of bold colours and textures.
With interiors designed by set designer David White, BLEACH Berwick Street is vibrant and upholds the brand's core values: experts in colour, fun, experimentation, rebellion and DIY science.