What's On

Book Your Theatre Tickets

In the heart of theatreland

Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.

La Maritxu x Bertotti Gelato

Soho’s irresistible La Maritxu Basque Cheesecake will be hosting a special pop-up in Kingly Court with Bertotti Gelato this May. Serving up luxurious, velvety ice creams that bring the rich, caramelised character of a classic Basque burnt cheesecake to a perfectly scooped summer treat, discover irreststible flavours including Classic Basque Cheesecake, Tiramisu Cheesecake and Pistachio Cheesecake.

Spend Bank Holiday Weekend in Soho

Looking for a fun day out this May Bank Holiday weekend? Look no further than Soho and Carnaby Street, packed with foodie hot spots, your favourite brands, entertainment and more. Create the perfect long weekend in the city with our guide to spending your Bank Holidays in Soho.

Frida: The Making of an Icon

Step into the life and legacy of Frida Kahlo: revolutionary artist and global icon at the Tate Modern. Live from June, visitors can discover the extraordinary story of how Frida Kahlo became one of the most influential artists of all time, a cultural phenomenon, and an internationally recognised commercial icon. The exhibition will showcase over 30 of Kahlo's most iconic works that introduce her 'many selves' - wife, intellectual, modern artist and more alongside treasured jewellery, photographs and memorabilia.

Home Grown Takes Over size?

British streetwear brand Home Grown has launched their first pop-up store in the heart of Soho at size?, bringing its progressive design and contemporary edge to Carnaby Street. The pop-up is Home Grown's first standalone space, offering existing customers and newcomers the chance to experience community moments, exclusive in-store discounts, limited-time offers and more.

Discover Drinking & Dining Offers in Soho

Explore a selection of exclusive drinking and dining deals from your favourite bars and eateries in Soho. Featuring limited-edition menus, special dishes making a guest appearance and tempting drink offers, these handpicked highlights bring great value to every Soho visit.

Miffy Baby & Home Pop-Up

The first of its kind, the Miffy Baby & Home store has opened on Newburgh Street! Pop by the store to discover a wide range of baby and home focused products and collections. Discover clothing, hosiery, bedroom, bathroom and feeding accessories⁠, baby plush toys⁠, ceramics and more.

Miffy Pop-Up

Celebrating 70 years of the iconic character, Miffy has popped up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!

OMNES Pop-Up

British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.

The Soho Food Feast

Back for it's 15th year!

Raising vital funds for Soho Parish Primary School, The Soho Food Feast is an annual charity food festival. Featuring signature dishes from your favourite local restaurants, live music and family activities, there's something for everyone to enjoy. Once inside the venue, everything is bought with food tokens, available to buy at the token stall. In exchange for a paid token, you can try a tapas-sized dish from a cohort of amazing eateries!

Father's Day

Whether you're celebrating with a grandad, uncle, a fatherly figure or friend, Soho has everything you could possibly need for a day to remember. Stay tuned for more information coming soon.

Pride in Soho

Celebrate Pride month in Soho and Carnaby Street with your favourite brands offering exciting limited-edition products, charity donations, and more throughout June, there is plenty to see and do to celebrate Pride in London. Stay tuned for more information coming soon.

Watch the World Cup in Soho

Stay tuned for more information coming soon

Celebrate the world's biggest football tournament from 11th June-19th July with the best venues in and around Soho. Explore our guide, book ahead and secure your spot for every match.

Spend the School Holidays in Soho

Fun for the whole family

Kickstart your family adventure this May Half Term in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.

London Fashion Week

Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.

Live music at Ain't Nothin' But

20 Kingly Street

Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.

Comedy Clubs in Soho

Soho Comedy Factory

Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.

Drapers Accord on Kingly Street

Bespoke tailoring house Drapers Accord has launched on Kingly Street. Rooted in heritage craftsmanship and modern sartorial innovation, Drapers Accord brings a bold new energy to the world of menswear while honouring generations of tradition. Founded by Khalil Khaliqiar, the tailoring house is built on a legacy that spans three generations of textile and tailoring heritage, beginning in Afghanistan and evolving through the heart of London’s tailoring community.