London Fashion Week in Soho
18th - 22nd September
Celebrate London Fashion Week in Soho
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more in Soho.
Discover the London Fashion Week City Wide Celebration, offering a curated programme of unique experiences, in-store activations and exclusive discounts, open to all.
Dylon's Immersive Pop-Up
📍10 Carnaby Street
🗓 18-21 September
This London Fashion Week Dylon Detergent is opening the Refresh & Renew Laundrette on Carnaby Street. Learn how to rework and revive your favourite fashion pieces with sustainable styling sessions and receive creative tips on how to upcycle and reimagine existing wardrobe pieces.
Book a Personalised Styling Session with sustainable stylists Victoria Lee and Rebekah Roy, and receive a complimentary scarf designed by Marques’Almeida! Just want to drop in? No problem, the on-site Repair & Renew Station will provide simple tips on mending or adjusting clothes, alongside the chance to win exclusive prizes and capture your look in the Dylon Drum photobooth.
Entry to the laundrette is free, while styling session tickets are £7.50 with all proceeds donated to the British Fashion Council Foundation.
Masterclass Timings
VIP Styling with Victoria Lee throughout the week
- THURSDAY 18 SEPTEMBER (11-12pm, 1-2pm, 3-4pm, 5-6pm)
- SATURDAY 20 SEPTEMBER (10:30-11:30am, 12-1pm, 1:30 - 2:30pm, 3-4pm, 4:30-5:30pm)
SUNDAY 21 SEPTEMBER (11-12pm, 1-2pm, 3-4pm)
Sustainable Styling Sessions with Rebekah Roy
- FRIDAY 19 SEPTEMBER (11am-12pm, 1pm-2pm, 3pm-4pm, 5pm-6pm and 7pm-8pm)
"Tartan, The Barbour Way" Pop-Up Exhibition
📍5-7 Carnaby Street
🗓 20-21 September
For a limited time only Barbour will be popping up on Carnaby Street with an immersive exhibition. Unveiling the story behind the Barbour family's rich tartan history and celebrating the art of timeless craftsmanship, visitors can witness a live demonstration by a master loom artist. The exhibition is free with an exclusive complimentary gift for all visitors, bringing the iconic classic tartan set to life this London Fashion Week.
Opening hours: Saturday 10pm-6pm, Sunday 10am-7pm
Pureseoul x Tiam Pop-Up
📍12 Carnaby Street
🗓 18-30 September
Step into a playful K-beauty takeover with Tiam’s Back to Glow pop-up at Pureseoul on Carnaby Street. Expect interactive school-inspired activations, glow-boosting skincare, and opening-day freebies for those who join in-store activities or make a purchase!
In-store exclusives this London Fashion Week
Sculpted by Aimee - All in-store spenders from 18th-22nd September will receive one of the brand's most iconic products, the Hydralip. The store will also bring the ultimate vibes with a DJ and bubbles in-store from 2pm-7pm on Friday and Saturday.
MALIN+GOETZ - Celebrate innovation with the launch of MALIN+GOETZ's niacinamide restorative cream with a 1:1 consultation + mini facial. Simply book here, receive your consultation and enjoy complimentary drinks served throughout the appointment.
Pepe Jeans - This Thursday 18th September, Jeans & Tonic is taking over the Pepe Jeans Carnaby Street store from 4pm-8pm! Expect fashion, music, and good vibes filling the space with #VeryPepe energy.
Donutelier - This London Fashion Week Donutelier is launching a limited-edition Icons Collection featuring Pistachio, Black Forest, Berry Macaron and more. Each box comes with a collectible Charlotte Posner sticker sheet to design your very own box!
Chotto Matte - Chotto Matte invites you to sip in style with a complimentary Wabi Sabicocktail with their Signature Sharing Menu, available from Thursday-Sunday. T&C's apply. Learn more here.
Discover Cold Culture
Opening Friday 19th September
Womenswear
With trailblazing flagship stores, carefully-curated premium vintage shopping, and world-renowned women's boutiques, Soho is the place to be to rejuvenate your wardrobe.
Shop Scandinavian street style at GANNI and Samsøe Samsøe, shop consciously with unisex apparel by PANGAIA, one-of-a-kind pieces by Annie's Ibiza or stunning dresses at Nobody's Child and RIXO.
For the accessories lover
For the jewellery lovers, shop stunning and timeless pieces from Missoma, Metal Morphosis and House of Astrid & Miyu. Missoma and Astrid & Miyu also offer bracelet welding in-store, making for the perfect, minimalistic forever piece.
For something a little more alternative go for The Great Frog or Mor London, perfect for those who love chunkier, statement jewellery.
Menswear
This London Fashion Week, discover everything from cult streetwear labels including Axel Arigato, END. and Cole Buxton to bespoke tailoring at Mark Powell.
Soho is home to the best of British menswear designers, from the likes of Paul Smith to mod culture-inspired fashion at Ben Sherman and Farah.
Reinvent your style