What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Christmas in Soho
ALL IS BRIGHT
Christmas is officially live in Soho and Carnaby Street! Carnaby Street introduces the brand-new Christmas scheme ‘All is Bright’. The colourful display provides the perfect backdrop for festive revelry, late-night shopping and Christmas get-togethers in the heart of Soho throughout the festive season. From late-night shopping and festive menus to West End shows and more, there's plenty to discover.
Soho Nights
Experience late night shopping, dining, offers choir performances, every Wednesday throughout the festive season. Whether you are discovering the Carnaby Street lights, shopping for the perfect gift or enjoying a festive meal, there is plenty to discover.
The Bothy Pop-Up
Adding to the festivity on Carnaby Street, The Bothy is the perfect spot to take shelter and enjoy a well deserved break from Christmas shopping. Enjoy a delicious Baileys Hot Chocolate or a perfect pint of Guinness!
Miffy Pop-Up
Celebrating 70 years of the iconic character, Miffy is popping up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
'All Is Bright' on Carnaby Street
The Christmas lights are official ON!
Head over to Carnaby Street this festive season to discover the dazzling ‘All is Bright’ decorations. Marking the second year of a sustainable, five-year lighting scheme the beautiful installation has evolved for another year on Carnaby Street, making the street glow - the perfect spot for soaking up the Christmas vibes in the beating heart of Soho.
Moulin Rouge! x Broadwick Soho
Live until end of December
The Broadwick Soho hotel just went full Moulin Rouge! for the festive season. The Musical collaboration is a pure spectacle and perfect photo moment with a spinning red windmill façade, theatrical cocktails, velvet-lined dinners, and exclusive room packages with coveted show tickets, there's something for everyone! To top it all off a portion of the proceeds go to charity Breathe Arts Health Research, delivering creative arts programmes to improve health and wellbeing.
'The Making of Christmas' at Liberty
Visit ‘The Making of Christmas’ at Liberty, the 2025 Christmas display blending nostalgic tradition and fairy-tale dreams. Celebrating 150 years of the joy of making, every window is designed as a glimpse into the elves’ workshops, showing the makers at work on Liberty’s Christmas gifts. At the heart of the campaign, inside Liberty's famous central atrium sits a spectacular ship, created in-house and named '1874: The Good Ship Liberty'. While you're there make sure to stop by the fourth floor for the ultimate festive shopping experience...
Sculpted by Aimee's Personalised Party at the Table
Join Sculpted by Aimee for an evening of dining, chatting all things Sculpted, and enjoying free personalisation on all Sculpted products! Enjoy a festive, feel-good supper club, come for an evening of dining, personalised gifting, and all things makeup and skincare. A night to feel seen, spoiled, and start the Christmas period off right. Expect a live demonstration, redeemable ticket to be used on any Sculpted products on the night, free personalisation and Christmas festivities.
Monogramming at Sheep Inc.
This December Sheep Inc. will have a monogramming station set up in store, offering complimentary two-letter monogramming. Available between 3-6pm on select Friday-Sundays, this is the perfect touch to make your gifting extra personal this festive season!
Breakfast with the Naughty Elves
A magical morning for mischief makers
Visit The Ivy Soho Brasserie this December for breakfast with Santa’s naughty elves, the perfect occasion for adults and the little ones. The Ivy's mischievous elves will be on hand for letter writing to the North Pole, tricks and treats to entertain and enjoy a delicious breakfast. Children will also be able to take home a beautiful Ivy Teddy Bear and adults will receive a beautiful glass bauble!
ARNE Pop-Up
British brand Arne, known for their luxury, minimalist designs has popped up on Carnaby Street this festive season, perfect for gift shopping. Discover the full range of products across menswear, womenswear, Arne's active range and footwear at the pop up, open until Christmas Eve.
OMNES Pop-Up
British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest Autumn/Winter 2025 collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.
Cold Culture Pop-Up
Popping up this September on Marshall Street, make sure to stop by Cold Culture for high-quality streetwear. Inspired by global street culture and a "thinking worldwide" philosophy, Cold Culture's collections are crafted around quality, design and attention to detail. Discover knitwear, outerwear, hoodies, tees and more in-store.
Festive Dining in Soho
From group gatherings to intimate dining
Standing out as one of London’s ultimate Christmas destinations, Soho and Carnaby Street offers an exceptional array of restaurants, perfect for dining this festive season. From group-friendly feasts to intimate experiences, traditional and not-so-traditional, the area is a haven for food and Christmas lovers alike.
Soho Advent Calendars
Countdown to Christmas in style
Make your December extra special with an advent calendar from your favourite Soho and Carnaby Street brands. With everything from skincare to fragrance, makeup and more, there's an advent calendar for everyone to enjoy.
New Year's Eve
Ring in 2026 in Carnaby Street & Soho
Countdown to 2026 in London's Soho this New Year's Eve with our guide to the best venues and events. Whether you are dancing into the New Year or enjoying a peaceful night out with friends and family, Soho has it all.
Drapers Accord launches on Kingly Street
Bespoke tailoring house Drapers Accord is launching on Kingly Street. Rooted in heritage craftsmanship and modern sartorial innovation, Drapers Accord brings a bold new energy to the world of menswear while honouring generations of tradition. Founded by Khalil Khaliqiar, the tailoring house is built on a legacy that spans three generations of textile and tailoring heritage, beginning in Afghanistan and evolving through the heart of London’s tailoring community.
De La Vali Pop-Up
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Under the Counter
15 Kingly Street
There's a new Soho listening bar on the scene and a must-visit for delicious Turkish cuisine and cocktails. Find Under The Counter tucked beneath Kingly Street's The Counter this summer for the perfect hidden bar and high quality listening bar experience. Every Friday and Saturday, enjoy live DJ performances. Open Thursday - Saturday from 5pm-12am.
Wine Wednesdays
55 Broadwick Street
Introducing the new Wine Wednesdays at INKO NITO. Elevate your midweek with a tipple in Soho, where select bottles of wine and sake are yours for half the price! Explore a curated list of exceptional flavours, perfect for pairing with our robatayaki dishes.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
Strike a Pose! 100 Years of the Photobooth
The Photographer's Gallery
Discover a special archival display celebrating 100 years of the much-loved photobooth. Founded in New York, the photobooth was a game-changer for the world of photography and photobooths became an everyday sight in cities around the world.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.