What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Ramdan in Soho
Until 18 March
Throughout the month of March this Ramdan, discover Soho's famous dining scene with your family and friends with our guide to halal-friendly restaurants. Explore Soho's Iftar menus for after-sunset dining to break your fast, and discover thoughtful gifting for Eid al-Fitr.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
LGBTQ+ History Month
London's Soho has long been an epicentre for championing creativity, individualism and pride for the LGBTQ+ community with an array of bars and shops at the heart of the Soho queer scene.
Mother's Day
Celebrate the mother figure in your life
Whether you're celebrating with a grandma, aunt, a role model or friend this Mother's Day, Soho has everything you could possibly need for a day to remember. Stay tuned for more information coming soon.
International Women's Day in Soho
In celebration of International Women's Day we're spotlighting the female-led brands of Carnaby Street and Soho. Discover the women behind your favourite eateries, beauty brands, fashion empires and more.
Turning up the heat: Heard x Akoko
This March, world-class chefs, Heard's Jordan Bailey and Akoko’s chef-founder Aji Akokomi are coming together in the kitchen to create a limited-edition menu like no other. A taste of West-Africa, at Heard. At the centre of the collaboration, The Akoko: a thick British beef patty burger seasoned with Aji’s fiery spice blend, and more. Paired with a Calabash Nutmeg Ice Cream Sandwich and wine & beer pairings, this is not one to miss. Available daily at Heard.
Chinese New Year in Soho
Celebrate The Year of the Horse this Chinese New Year in London's Soho. Shop Chinese New Year gifting across Carnaby Street and Soho, enjoy shared dining moments across Kingly Court and London's iconic Chinatown restaurants, and more.
National Fragrance Week in Soho
This March, The Fragrance Foundation UK is leading a national week of celebration for the fragrance industry. Explore Soho's fragrance and beauty scene, and discover your new signature scent.
Margarita Month at Cahoots
This Margarita Month, Cahoots opens The Lost & Found Office, with Margaritas recovered from misplaced letters, undelivered parcels and forgotten paperwork. Discover a limited batch of recovered Margaritas made using Patrón Tequila and Ilegal Mezcal, with delicious concoctions including 'The Missing Stamp' and 'Return to Sender'.
La Fonduta at Pizza Pilgrims
This February and March, Pizza Pilgrims are taking a pilgrimage to the north of Italy - like, really north. They've teamed up with the iconic Ski resort of Courmayeur Mont Blanc to bring you a pizza collab celebrating the flavours of the Italian alps to Pizza Pilgrims restaurants. Say hello to La Fonduta - made with dreamy Fontina DOP, mozzarella, herb roasted potatoes, rosemary vinaigrette and finished with chopped chives.
Lunch at Señor Ceviche
New to Señor Ceviche, enjoy the £13 Bandeja de Pollo + Pisco Sour lunch deal! Dig into corn fed chicken with a coriander & lime slaw, frigoles negros, smoked bacon & pineapple, Huancaina cheese and chicharrones loaded crinkle cut fries with a Rocoto mayo on the side … PLUS a Pisco Sour. Available weekdays from 12pm-4pm.
Miffy Baby & Home Pop-Up
The first of its kind, the Miffy Baby & Home store has opened on Newburgh Street! Pop by the store to discover a wide range of baby and home focused products and collections. Discover clothing, hosiery, bedroom, bathroom and feeding accessories, baby plush toys, ceramics and more.
Miffy Pop-Up
Celebrating 70 years of the iconic character, Miffy has popped up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!
Easter in Soho
Searching for a fun day out this Easter weekend? Look no further than Soho and Carnaby Street, packed with foodie hot spots and your favourite brands. Create the perfect long weekend in the city with our guide to Easter in Soho. Stay tuned for more information coming soon.
Record Store Day in Soho
Vinyl collectors and music lovers unite for the UK's 19th Record Store Day this April. Celebrating the unique culture of record stores, visit Soho to discover London's most iconic spots, special vinyl releases, in-store performances and more. Stay tuned for more information coming soon.
The London Marathon in Soho
Calling all London Marathon 2026 runners! Don your medal with pride in Soho for exclusive offers across your favourite brands and restaurants. Stay tuned for more information coming soon...
Spend Bank Holiday Weekend in Soho
Looking for a fun day out this Bank Holiday weekend? Look no further than Soho and Carnaby Street, packed with foodie hot spots, your favourite brands, entertainment and more. Create the perfect long weekend in the city with our guide to spending your Bank Holidays in Soho.
Spend the School Holidays in Soho
Fun for the whole family
Kickstart your family adventure this school holidays in Soho, with plenty to keep you and the little ones entertained. Shop your favourite brands, indulge in some family-friendly dining and discover the never-ending entertainment of the West End.
OMNES Pop-Up
British conscious fashion brand OMNES has returned to Carnaby Street with their latest pop-up store. The store offers something for everyone with the latest collection, alongside festive partywear, and for the first time, the Winter Bridal Collection; a limited-edition collection of bridesmaid dresses and modern, casual wedding looks designed for the cool, contemporary bride.
The Soho Food Feast
Back for it's 15th year!
Raising vital funds for Soho Parish Primary School, The Soho Food Feast is an annual charity food festival. Featuring signature dishes from your favourite local restaurants, live music and family activities, there's something for everyone to enjoy. Once inside the venue, everything is bought with food tokens, available to buy at the token stall. In exchange for a paid token, you can try a tapas-sized dish from a cohort of amazing eateries!
Pride in Soho
Celebrate Pride month in Soho and Carnaby Street with your favourite brands offering exciting limited-edition products, charity donations, and more throughout June, there is plenty to see and do to celebrate Pride in London. Stay tuned for more information coming soon...
De La Vali Pop-Up
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Under the Counter
15 Kingly Street
There's a new Soho listening bar on the scene and a must-visit for delicious Turkish cuisine and cocktails. Find Under The Counter tucked beneath Kingly Street's The Counter this summer for the perfect hidden bar and high quality listening bar experience. Every Friday and Saturday, enjoy live DJ performances. Open Thursday - Saturday from 5pm-12am.
Wine Wednesdays
55 Broadwick Street
Introducing the new Wine Wednesdays at INKO NITO. Elevate your midweek with a tipple in Soho, where select bottles of wine and sake are yours for half the price! Explore a curated list of exceptional flavours, perfect for pairing with our robatayaki dishes.
London Fashion Week
Celebrate incredible British and UK based brands this London Fashion Week in Soho. As London's fashion hub, discover independent designers, thriving British fashion brands, luxury shopping experiences and more.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
Martin Parr: A Fair Day
The Photographer's Gallery
Discover a print sales exhibition of black-and-white photographs from rural Ireland in the early 1980s, capturing fair days and vibrant communal gatherings in a changing Ireland.
Drapers Accord launches on Kingly Street
Bespoke tailoring house Drapers Accord is launching on Kingly Street. Rooted in heritage craftsmanship and modern sartorial innovation, Drapers Accord brings a bold new energy to the world of menswear while honouring generations of tradition. Founded by Khalil Khaliqiar, the tailoring house is built on a legacy that spans three generations of textile and tailoring heritage, beginning in Afghanistan and evolving through the heart of London’s tailoring community.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.