What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Carnaby Street Lights Switch On
ALL IS BRIGHT
Join us on the 6 November for the annual Carnaby Street Lights Switch On. Launching Christmas in Soho and the start of the festive season, 2025 sees the scheme evolve with a vibrant new colourful display. The sustainable lighting programme combines festive tradition with Soho’s modern creativity.
NFL Pop-Up
Exclusive NFL London merch and more
Open now, don't miss out on NFL's Carnaby Street pop-up store. Shop official NFL jerseys, exclusive 2025 NFL London game merchandise and a range of limited-edition collaborations and merchandise including the Minnesota Vikings x UNRL and exclusive Mitchell and Ness collections. Make sure to stop by the store ahead of the NFL's first international game in London on October 5th.
Miffy Pop-Up
Celebrating 70 years of the iconic character, Miffy is popping up on Newburgh Street. Make sure to stop by and discover a range of Miffy merchandise, perfect for gifts or adding to your collection!
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
London Cocktail Week
Discover Soho's electric bar scene
Celebrating cocktail culture this October, London's annual, city-wide cocktail festival champions independent operators and expert mixology across the capital. Discover the exciting Soho bar scene, delicious new concoctions, exclusive cocktail events, signature drinks and more.
Cold Culture Pop-Up
Now open at 35 Marshall Street
Popping up this September on Marshall Street, make sure to stop by Cold Culture for high-quality streetwear. Inspired by global street culture and a "thinking worldwide" philosophy, Cold Culture's collections are crafted around quality, design and attention to detail. Discover knitwear, outerwear, hoodies, tees and more in-store.
WIN The Ultimate West End Dining & Shopping Experience
Worth Over £700
Prize includes dinner at Brindisa Tapas Soho, drinks and snacks at Cahoots, afternoon tea at Mariage Frères in Covent Garden, and lunch at Pivot, 3 Henrietta Street. Plus a £300 voucher to spend across some of the most covetable stores in Covent Garden & Carnaby Street: Missoma, Charlotte Tilbury, Elemis, Apple, TALA, Farm Rio, Ralph Lauren, and Adidas Originals.
October Half Term
Fun for the whole family
Kickstart your family adventure this October half term in Soho and Carnaby Street. From the never ending entertainment of the West End, to family-friendly dining, endless shopping and more, there's something for everyone to enjoy.
Halloween in Soho
No tricks, just treats
From spooky sweet treats and ghoulish glam makeup looks to family-friendly dining and the magic of West End theatre, discover our guide to spending Halloween in Soho and Carnaby Street.
Soho Advent Calendars
Countdown to Christmas in style
Make your December extra special with an advent calendar from your favourite Soho and Carnaby Street brands. With everything from skincare to fragrance, makeup and more, there's an advent calendar for everyone to enjoy.
De La Vali Pop-Up
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Under the Counter
15 Kingly Street
There's a new Soho listening bar on the scene and a must-visit for delicious Turkish cuisine and cocktails. Find Under The Counter tucked beneath Kingly Street's The Counter this summer for the perfect hidden bar and high quality listening bar experience. Every Friday and Saturday, enjoy live DJ performances. Open Thursday - Saturday from 5pm-12am.
Wine Wednesdays
55 Broadwick Street
Introducing the new Wine Wednesdays at INKO NITO. Elevate your midweek with a tipple in Soho, where select bottles of wine and sake are yours for half the price! Explore a curated list of exceptional flavours, perfect for pairing with our robatayaki dishes.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
Strike a Pose! 100 Years of the Photobooth
The Photographer's Gallery
Discover a special archival display celebrating 100 years of the much-loved photobooth. Founded in New York, the photobooth was a game-changer for the world of photography and photobooths became an everyday sight in cities around the world.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.