What's On
Experience Soho day to night
Unmissable pop-ups. Unique brand experiences. Buzzing pubs, clubs, and bars. Celebrate the unique culture of this West End district of entertainment. Soho has it all, 24 hours a day.
Student discounts in Soho
Welcome London Freshers
Make the most of your student status this September with exclusive shopping and dining discounts to enjoy across our neighbourhood. Enjoy late-night drinks, studying essentials or a new uni-style wardrobe to start your first term in Soho.
Book Your Theatre Tickets
In the heart of theatreland
Make your Soho visit memorable with trip to the theatre this summer. From world-famous plays to iconic musicals, sing-a-long in Soho. Book your tickets via our official partner, London Theatre Direct to find the best deals on the hottest seats.
Cold Culture Pop-Up
Coming soon to 35 Marshall Street
Popping up this September on Marshall Street, make sure to stop by Cold Culture for high-quality streetwear. Inspired by global street culture and a "thinking worldwide" philosophy, Cold Culture's collections are crafted around quality, design and attention to detail. Discover knitwear, outerwear, hoodies, tees and more in-store.
Speltham Pop-Up
13 Newburgh Street
Visit the new pop-up by British loungewear brand renowned for their unisex boxer shorts, shirts and tees - Speltham. Immerse yourself in their stripy world, open daily from 11am. The store also has live music every Tuesday, so make sure to stop by for great vibes.
Tusk Turtle Trail
Complete the trail this Summer
This summer Soho welcomes the Tusk Turtle Trail, featuring 16 life-sized turtle sculptures displayed across iconic London locations. Raising awareness of the threats to marine turtles and the importance of their conservation, the trail aims to raise to use creativity, public art and storytelling for good. Each sculpture is uniquely designed and painted by globally renowned artists and celebrities!
Bébé Bob x Happy Endings
Unique soft serves and sweets
Renowned for its luxurious pairing of chicken and caviar, Bébé Bob is collaborating with cult favourite Happy Endings Ice Cream. Make sure to stop by the Soho restaurant to indulge in a limited-edition dessert menu made of enticing soft serves and desserts with unique flavour combinations - think Sour Cream Soft Serve, Bébé Champagne Bomb (a take on baked alaska!), Chocolate Sorbet and more. Pair with the Bébé Lyan Martini and the 100 Raspberries Royale, signature cocktails created by internationally acclaimed bartender Mr Lyan (aka Ryan Chetiyawardana).
WIN The Ultimate West End Dining & Shopping Experience
Worth Over £700
Prize includes dinner at Brindisa Tapas Soho, drinks and snacks at Cahoots, afternoon tea at Mariage Frères in Covent Garden, and lunch at Pivot, 3 Henrietta Street. Plus a £300 voucher to spend across some of the most covetable stores in Covent Garden & Carnaby Street: Missoma, Charlotte Tilbury, Elemis, Apple, TALA, Farm Rio, Ralph Lauren, and Adidas Originals.
De La Vali Pop-Up
36 Marshall Street
Now open, experience the fashion pop-up by Ibiza summer inspired brand, De La Vali. Expect bold prints, long floaty bohemian dresses - perfect for making a statement this season. Plus discover a showcase of their Bridal collection, available for walk-ins or private appointments.
Plan your visit to the neighbourhood
Explore the neighbourhood
Build an itinerary, plan your travel, book your stay in a hotel, research theatres, galleries and museums and immerse yourself in the neighbourhood.
Under the Counter
15 Kingly Street
There's a new Soho listening bar on the scene and a must-visit for delicious Turkish cuisine and cocktails. Find Under The Counter tucked beneath Kingly Street's The Counter this summer for the perfect hidden bar and high quality listening bar experience. Every Friday and Saturday, enjoy live DJ performances. Open Thursday - Saturday from 5pm-12am.
Wine Wednesdays
55 Broadwick Street
Introducing the new Wine Wednesdays at INKO NITO. Elevate your midweek with a tipple in Soho, where select bottles of wine and sake are yours for half the price! Explore a curated list of exceptional flavours, perfect for pairing with our robatayaki dishes.
Here to stay
Extend your stay
From luxury boutiques to affordable restings, find the ultimate stay in Soho with the variety of hotels in the neighbourhood and surrounding West End area. Book your stay to extend your Soho experience.
Live music at Ain't Nothin' But
20 Kingly Street
Join Ain't Nothin' But on Monday evenings for their Blues Jam. From 8pm - 1am, bring your instrument, sign up to their list and show us what you've got.
Comedy Clubs in Soho
Soho Comedy Factory
Discover some of London's top comedy talent with up-and-coming comedians to surprise big names. Laugh your way through the evening in Soho.
Denis Morris: Music + Life
The Photographer's Gallery
This summer, celebrate the work of British-Jamaican photographer Dennis Morris, renowned for his intimate portraits of cultural icons such as Bob Marley, the Sex Pistols and Marianne Faithfull. Morris’ images are an exploration of music, identity and social change.
Felicity Hammond: V3 Model Collapse
The Photographer's Gallery
In this exhibition, Felicity Hammond explores the relationship between geological mining and data mining, and image-making and machine learning in the third chapter of her four part project. Explore how AI is used to map digital photographic material on its journey from mineral to pixel.
London Fashion Week
The home of style, spend London Fashion Week in Soho this summer. Shop big name brands to independent stores for the latest trends. Discover the official City Wide Celebrations - with more details coming soon.
A short walk away...
Experience a full day in the West End and explore nearby London neighbourhoods
10-15 MINS WALK FROM SOHO
Covent Garden
London's living landmark, discover every corner of Covent Garden to uncover Seven Dials and Neal's Yard and visit the iconic Market Building and Piazza. The world-famous shopping, dining and experience destination is home to 300+ global and independent brands.
5-10 MINS WALK FROM SOHO
Chinatown London
Located on the outskirts of Soho, Chinatown London is a thriving dining destination bursting with East & South East Asian flavours. Eat and drink your way through over 70 restaurants and bars.